Press Release

Triple 7 Group Announces Presence for the Dealernews Powersports Dealer Expo

Neil Calvesbert, Chief Executive Officer of Triple 7 Group, Inc, announced their participation at the forthcoming event. Commenting, “the Dealernews Powersports Expo in Indianapolis is a major event in our calendar, everyone heads to the show with great anticipation for the coming season. Following a strong 2007, Triple 7 is carrying great momentum into 2008 and we are looking forward to the presence the brands within our group will have at this event. Filtron, One Industries, Six Six One, Sunline and TAG Metals will all be highly visible at the show. This show is an essential platform for us, we are focused on building and supporting each brand so they can achieve their full potential, there is an exceptional depth of talent within our companies and working with these people is a rewarding experience, we are all excited about what we are achieving together.”

One Industries
Ludo Boinnard (President) "This is an exciting time for us. We started One Industries as a cool fun project just for us and our friends, but it has recently grown into such a large animal that it had become extremely difficult to manage the logistical and financial workload. Last year's merger with the Triple 7 Group is all about allowing us to grow the business, while removing the stressful aspects of Logistics, finances and what not. This really clears our mind and schedule, letting us do what we do best, focus on the brand & the quality of our products.
You know, It's always been product first all the time and it's all about the passion for the sport we grew up with as kids and where the dreams, hard work and dedication have taken us. - Sometimes, we pinch ourselves, it still feels like a dream - That's what we want to focus on and what the relationship with the Triple 7 Group is all about..... Continuing the dream."Comments for the individual brands within the Triple 7 Group were provided by:

Tag Metals
Shawn Norfolk (Director of Marketing) “Tag Metals is going to catch people off guard this year. The brand has always been a staple brand, but we’re injecting a lot of effort and a lot of (fun) into the Brand. Now that Tag is a part of the Group it has the infrastructure that is needed for it to thrive. The consumers will see an incredible revitalization of the TAG Metals Brand, and the dealers will see the benefits of our marketing efforts. This is a really exciting time for TAG and I feel like a little kid that just got a bike for Christmas. Between the Factory Suzuki effort, the Torco Racing Fuels Honda effort ,our incredible ATV program and our new Marketing program; TAG metals will have the customers beating down the front door of their local dealer. This is a really exciting time for us.”

Sunline Performance Components
Erick Big E Bartoldus (Director of Marketing) “I am licking my chops with the Sunline brand. A brand that markets high-end performance components to motocross and MTB markets is right up my alley. There are so many attributes that the brand has that I plan on bragging about. One being virtually every factory team uses our levers. That in itself is something no other brand can say. The product is designed very well with tons of attention to detail. Greg Berg, the Product Manager, has done an unbelievable job in the last few years with the product line. In my opinion Sunline is the industry’s best kept secret and I plan on telling everyone!”

Filtron Filters
Shawn Norfolk (Director of Marketing) “What can I say about Filtron? Filtron is the first name in Performance Filters. Period. I’m just happy that we have been given the opportunity to bring this brand back to the enthusiasts. Filtron has a product for every applicable form of filtering. Air and Oil filters are the staples of the product line. We have a premium air filter, which we call the UltrAir. It is made of the highest quality material available. The Yamaha of Troy race team is our first race team and they seem to be working quite well for Jason Lawrence thus far. We also have pre-oiled disposable filters (the Sprint) that come in a two-pack. Our oil filters are incredible. The shining star of this aspect of our brand is the Swiss-made Stainless steel oil filter that comes with a billet cover. It’s absolutely perfect, filtering particles as fine as 35 microns. I guess the “coolest” product that we have is our Aluminum Filter Knob. It is an incredible product that makes removing and replacing the filter bolt a breeze. It’s incredible. To round out our product line, we have the most unique “Garage” related accessories that I’ve ever seen. The Filtron oil-drain container is so good it almost makes you WANT to change your oil. It lays under the bike and catches everything. It drains into itself and has a re-sealable cap that makes disposing of the waste a breeze. I can’t imagine a garage without one. Filtron is back. From a marketing standpoint, I can tell you that you have never seen a filter company do the things that we plan on doing. We plan on bringing a lot of enthusiasm and excitement to this segment of the market.”

For more information on these exciting brands please visit:

ONE Industries: www.oneindustries.com  619-263-9880
SIXSIXONE: www.sixsixone.com  661-257-2756
TAG Metals: www.tagmetals.cc  661-257-2756
SUNLINE: www.sunlineracing.com  661-257-2756
FILTRON Filters: www.filtronfilters.com  661-257-2756
TRIPLE 7 Group:  949-936-2609

0 comments

The Latest