Spike TV Sees Success in Strategic Marketing Partnership with Monster Energy Supercross

  AURORA, Ill. (February 9, 2010) – Spike TV has
begun to reap benefits from its multi-faceted, distinctive marketing
partnership with Monster Energy AMA Supercross, an FIM World
Championship.   The multi-year deal that began this January enables
Spike to strategically target the male 18-34 demographic, which constitutes the
core of the network’s audience.

Even
though the partnership just launched, Spike has already seen solid results from
its partnership with Monster Energy Supercross. 

• Spike’s new original series,
  “Blue Mountain State,” was heavily promoted in the first
  two supercross events of 2010.  Aided by that marketing push,
  the series premiere drew 105% more men 18-49 than in the same
  timeslot a year ago.


• Spike’s Facebook^®
  “friend list” has increased steadily in January to over 68,000 with the
  help of the marketing efforts at supercross events.


• Spike has used its presence at
  Supercross to help develop its databases through email capture and
  driving sign up to SMS alerts for fans of the network.

“By
immersing Spike brand messaging in supercross, we are able to speak to our
audience who craves high-action entertainment,” said Todd Ames, Vice President,
Consumer Marketing, Spike TV. 

“Feld Motor Sports is proud to welcome Spike
TV into our family of sponsors of Monster Energy Supercross”, said Charlie
Mancuso, President of Feld Motor Sports, “This is a ground breaking marketing
partnership and we look forward to working with Spike TV in the months and
years to come.”

SPIKE’s
Monster Energy Supercross marketing package includes the following:

Event Signage:

• Spike becomes the name-in-title
  sponsor for “Holeshot,” a highly visible track feature highlighted in
  each main event race of the evening. The Spike “Holeshot” will be
  strategically placed at the first turn on the race course.  


• Spike receives a variety of
  branded trackside banners, branded pit banners, and signage on the awards
  podium.  Spike “Holeshot” winners will also receive a Spike-branded
  check that will be awarded during the podium presentations.  There
  are 15 events held in venues all across the country and one international
  event with an estimated attendance between 750,000-1 million spectators.

Television:

• Spike will receive multiple
  commercial spots during CBS and SPEED Channel’s nationally televised
  broadcasts. CBS is scheduled to telecast nine events and SPEED will air
  16 events this year.

Digital:

• Exclusive content for the
  Spike.com webpage with the riders of Monster Energy Supercross.


• Spike will have audio mentions
  on webcasts of supercross events.

A season-long subscription to the official
webcast of Monster Energy Supercross, Supercross LIVE®, is available for
$39.99:  http://www.supercrossonline.com/supercrosslive. 
Supercross LIVE® is the only weekly live Monster Energy Supercross race
call, and features long time voices of supercross, Jason Weigandt and Jim
Holley. 

For more information on the Monster Energy
AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all
media requests, please contact Denny Hartwig dhartwig@feldinc.com or
630-566-6305.

About Feld Motor Sports℠

Feld Motor Sports, Inc. is the world leader
in specialized arena and stadium-based motor sports entertainment.  Feld
Motor Sports, Inc. productions include Monster Jam^®, SuperBull℠, Monster Energy
Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, Gravity Slashers℠, and IHRA^®
Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld
Entertainment, the world’s largest producer of live family entertainment. 
For more information on Feld Entertainment, visit www.feldentertainment.com.

About SPIKE TV

Spike TV is available
in 98 million homes and is a division of MTV Networks.  A unit of Viacom
(NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming
and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and
archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.