DEREK SORENSON JOINS HUSQVARNA
Former Factory Wrench Becomes Product & Racing Manager
March 17 - Corona, CA -
With a wealth of race team management and technical experience, Derek
Sorenson has joined the rapidly expanding team at Husqvarna North
America. "We really scored with getting Derek on board," says Husky's
National Marketing Manager, Corey Eastman. "His official title is
'Product & Racing Manager' - perfect given his recent race team
management duties, not to mention his time in the trenches spinning
wrenches for racers."
In the past decade, Sorenson served successful stints as race team
mechanic and engine technician for the Red Bull KTM team, and then was
team manager for Monster Energy/Cernic's Kawasaki (in the three years
Sorenson managed the team, they won two Canadian National Championships
and had 20+ top ten results in the AMA Supercross Series). Most
recently he was the team coordinator for the Rockstar Energy Suzuki
Factory 250 team. "Derek definitely knows what he is doing," adds
Eastman.
In his new role with Husqvarna North America, Sorenson says his duties
include defining and managing the U.S. product range based on consumer,
dealer and consultant research. "In addition to helping with the
product planning, I will be responsible for planning all U.S. racing
activities and developing a budget to meet defined racing goals," he
explains. "A key component of the job is to recruit, coordinate and
manage appropriate teams and riders to execute the racing plan."
Sorenson certainly knows what it takes to be a factory racer having
been the mechanic for such riders as Steve Boniface (Red Bull/KTM),
Josh Woods (Red Bull/KTM) and Ryan Mills (Amsoil/Chaparral/Honda)
before he took over as team manager for Monster Energy/Cernic's
Kawasaki back in 2006. "We probably won't have Derek wrenching on the
race bikes, but it is nice to know he can do it if needed," jokes
Eastman.
Sorenson joined the Husqvarna North America management team just after
the $12 million racing contingency program was announced and another
industry veteran, Sharon Richards, had been hired. "Both Derek and
Sharon are great additions to our team," claims Corey. Derek can now be
reached at: Derek.Sorenson@husqvarnamotorcyclesna.com.
With convenient consumer financing and more than $12 million in contingency, it pays to Ride More on a Husqvarna.
( https://www.xtrm.com/husqvarna/index.asp )
See the entire Husqvarna Motorcycle lineup ( http://heroesridehuskys.com/pages/11motorcycles.html )
Be sure to follow Team Husqvarna on Facebook ( http://www.facebook.com/pages/Husqvarna-Motorcycles/139879219408569 ) or via Twitter @HusqvarnaNA.
Husqvarna Motorcycles. Tradition on two wheels since 1903.
Husqvarna Motorcycles, a part of the BMW Group since October 2007,
are widely known and respected in the off-road world for a heritage of
competition and numerous motocross and enduro world championships.
Originally founded in Sweden in 1903, Husqvarna motorcycles have been
designed and manufactured in Varese, Italy since 1987.
Husqvarna Motorcycles NA, LLC
Husqvarna Motorcycles NA, LLC is part of BMW (US) Holding Corp.,
the BMW Group's sales headquarters for North, Central and South America
is located in Woodcliff Lake, NJ. Husqvarna has continued to expand its
professional race team to compete in AMA Enduro, GNCC, Endurocross,
National Hare & Hound, the AMA Hare Scrambles Series and WORCS
competition. Husqvarna team riders are competing in the premier classes
of each series aboard 2011 Husqvarna TXC449, TXC511, and TE310 off-road
models.
3/17/2011 1:59pm
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