Shock Doctor / Eject - Supports Loretta Lynn's‏

MINNEAPOLIS, (July 26, 2010)
- For the second consecutive year, Shock Doctor Eject - the official
emergency helmet removal system of MX Sports - will be available to
riders at Loretta Lynn's AMA Amateur National Motocross Championships
presented by Amsoil, Aug.1- 8.

"MX Sports is pleased to continue working with Shock
Doctor and the Eject System to increase awareness about motocross
safety," said Tim Cotter, director of MX Sports. "We share their
commitment to keep riders protected and enhance the enjoyment of the
sport."


The Eject System uses a tiny air bladder and inflation device, and is
easily installed in any helmet. When the bladder is inflated and
expands inside the helmet, it gradually pushes the helmet off the
racer's head. This method is safer than pulling the helmet off, which
can increase the possibility of further injury by putting strain on the
neck and spine. The Eject System is currently used by drivers and
riders in major racing segments, and is required in the professional
Indy Racing League, AMA Pro Motocross and Supercross.


"At Shock Doctor, our goal is to bring technology and protection
together to improve the experience for sports enthusiasts at all
levels," said Bill Best, vice president of product development at Shock
Doctor. "The Eject Helmet Removal System is a true technology
breakthrough and is growing in popularity across several disciplines.
Eject helps EMTs better assist a crash victim and reduces the risk of
further neck and spine injuries. The support of MX Sports is helping
professional and amateur riders alike experience the safety benefits of
Eject."

Shock Doctor staff will be on site during rider
check-in/registration on Sunday, August 1, providing Eject information,
demonstration and sales so all riders who don't have Eject installed in
their helmets can do so prior to and also during the entire event. For
more information on Eject, visit www.ejectsafety.com.

"MX Sports strongly encourages riders to equip their
helmet with Shock Doctor's Eject Helmet Removal System," said Cotter.
"The emergency medical teams at the Loretta Lynn National have been
trained and equipped with Eject inflation devices in the unlikely event
that a rider sustains an injury that requires the helmet to be removed."


Attracting more than 20,000 racers from around the globe, the AMA
Amateur National Motocross Championship, produced by MX Sports, is
recognized as the biggest amateur motocross championship in the world.

About Shock Doctor

Shock Doctor is the market and technology leader in mouthguards. The
company transformed and elevated the mouthguard industry by introducing
innovative, shock absorbing, superior fitting self-custom mouthguards.
In addition to a full line of patented, technologically advanced
mouthguards, Shock Doctor offers a comprehensive line of sports
protection products for hockey, football, baseball, basketball, soccer,
martial arts and boxing, lacrosse and motorsports. Shock Doctor
products are sold at major and independent sporting goods retailers
throughout the U.S. and in select international markets, as well as
through the company's web site, shockdoctor.com. Shock Doctor is
headquartered in Minneapolis, Minn.