Press Release

RiderDown & BlueRibbon at Indy Dealer Expo
















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INDIANAPOLIS, IN (February 11, 2009) - This weekend, the RiderDown
Foundation is teaming with the BlueRibbon Coalition at the Dealer Expo in Indy.







 

The RiderDown Foundation (RDF) has procured two vintage, metal
signs which were inspired by Bruce Brown and the classic movie, “On Any Sunday”. The signs are framed in
a white mat and will be displayed at the BlueRibbon Coalition (BRC) Booth on
Saturday to gather autographs from a number of moto-heros. Saturday night, the
pictures will travel to the Trail Rider
Magazine
/Wicked Motorsports party with Gonzo rider, Charlie Williams, for
more signatures. Sunday it’s back to the show for more autographs. RDF hopes
that Malcolm and others from On Any
Sunday
will be there to sign the actual metal signs, while other luminaries
will autograph the outside mat border; creating what will truly become a
collector’s piece. Every person who autographs the artwork will be carefully recorded
(these champions know all about going fast, but signatures are often hard to
read).





 

“We will have trouble parting with these,” stated Bruce Vermeulen
of the RDF “but for the good of our causes we will forgo the temptation to
sneak them onto our office wall. We are planning to auction both pieces off
later to benefit both RiderDown.org and the BlueRibbon Coalition. So if you are
approached at the dealer show to sign some metal signs with Bruce Brown’s name
on them, be proud you made the cut and sign for the good of the sport!”





RDF would like to thank BRC for stepping up and helping with this,
as well as Josh Williams, Director of Pandemonium at Old Bob’s (visit www.OldBobs.com) for coming up with this
fantastic idea and handling all the details.





About RiderDown Foundation: With a nationwide network of
volunteers ready to lend support and assistance to injured riders, RiderDown is
actively giving back to the off road community. As a non-profit, 501(c)3
charitable organization, RiderDown has been delivering on its mission of
“Helping Riders Up” since 2005. Dedicated to helping responsible off-road
motorcyclists and ATV racers who have been injured while riding, proceeds are
used to provide assistance to riders and their families when faced with medical
expenses and related issues. The medical bill review team they work with has
saved injured riders thousands of dollars on excessive and/or unnecessary
medical charges and their “Angels” visit injured riders in the hospital and at
home, offering a friendly voice during difficult times. To find out more about
RiderDown and ways you can help, go to www.riderdown.org





About BlueRibbon Coalition: The BlueRibbon Coalition is a national
recreation group that champions responsible use of public and private lands,
and encourages individual environmental stewardship. It represents over 10,000
individual members and 1,100 organization and business members, for a combined
total of over 600,000 recreationists nationwide. 1-800-258-3742. www.sharetrails.org




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