Press Release

Ricky James and SoCal SuperTrucks SuperLite Gear Up for Season Opener of Lucas Oil Off Road Race Series





Rounds 1 and 2
Kick-Off This Weekend, March 6th and 7th, at Las Vegas
Motor Speedway







March  3, 2010 (San Bernardino,
CA
)—SoCal SuperTrucks and Ricky James, the 21 year-old paraplegic
race car driver from Murrieta, CA, are prepared and ready to race within the
SuperLite class of the Lucas Oil Off Road Race Series this weekend, March 6th
and 7th  in Las Vegas, NV.



Coming into the 2009
series late, James quickly made his presence known by winning his rookie debut
races in Lake Elsinore, CA during rounds 7 and 8 of the Lucas Oil Off Road Race
Series (LOORRS). Ricky finished that season by winning 5 of 6 rounds, and one
runner-up position, making him the favorite to take home the 2010 SuperLite
championship.





Racing
has always come naturally to Ricky and his accolades speak for themselves. At
just 16 years-old, he was injured in a Motocross accident at one of the largest
Amateur National races in the country. The blow to his T7 vertebrae left him
paralyzed from his sternum down.



Since
that time, Ricky has competed in the Baja 500, Ironman Triathlon, X Games
(where he earned a Silver Medal in 2008) and 4-wheel racing.





He
started his 4-wheel racing career on the pavement, racing in the West Coast Pro
Truck Series. He won the series, recording an amazing “Hat Trick”
by capturing the 2008 Rookie of the Year Honors, the Toyota Speedway at
Irwindale Championship and the Overall West Coast Pro Truck Champion for
2008. He did this by putting his truck on pole in 10 of 12 races, recorded 3
wins, 9 top-3 finishes and 2 track records. In 2010 he will also race a Late
Model to further his progression in Oval Racing.





His
race vehicles have been outfitted with hand controls that allow him to control
the throttle, brake, clutch and shifting with his left hand while leaving his
right hand free to steer.







“I am excited
to get back in the truck and do what I like to do the most,” said Ricky
James. “We faced some technical challenges throughout 2009, but the team
has put a lot of hard work into the truck during the off-season and I feel we
will be hard to beat with a well-running truck."



The team is also
excited to announce the addition of some new sponsors to the 2010 team which include
a major associate sponsorship from Bully Dog Technologies, as well as BFGoodrich, Speed Designs, Walker Evans and
Rockwell Time.  Returning sponsors include K&N Filters, Fox Racing Shox, Alpinestars
and AOKNick.org.




About SoCal SuperTrucks



Located
in the heart of Southern California, SoCal SuperTrucks has positioned itself as
one of the premier automotive and UTV aftermarket retail/ fabrication shops in
the Country.  With a deep heritage in the world of Off-Road Racing, Action
Sports and Motocross, SoCal SuperTrucks has worked with some of the sport’s
biggest entities.



SuperTrucks
carries the finest, race-proven products for your vehicle, including such
premier brands as Bully Dog Performance Parts, BFGoodrich All Terrain/ Mud
Terrain Tires, Walker Evans Wheels and Fox Racing Shox. Other brands carried
include CST Performance Suspension, Total Chaos, Icon Vehicle Dynamics, Toyo,
K&N and KMC Wheels. Whether it’s a complete suspension build up for
your pre-runner truck, modifications to your UTV, wheels & tires for
your ride, or merely advice on what tire might work best for your driving
style, the team at SoCal SuperTrucks has the knowledge and expertise to satisfy
all your custom truck, UTV and auto needs.



For more info, please
check out:



http://www.socalsupertrucks.com or
visit us at:

SoCal SuperTrucks - 774 South E Street, San Bernardino, CA 92408



You can also follow
the SoCal SuperTrucks Superlite at www.facebook.com/socalsupertrucks




About Bully Dog



Bully
Dog Technologies manufactures high performance products that increase power and
fuel economy for your gas and diesel powered trucks & SUVs, the type of
performance that provides the back in your seat, white knuckle, teeth gritting,
eye watering, heart racing, adrenaline pumping, neck breaking driving
experience.



Check
out www.bullydog.com for more
information.



 



About Speed Designs-
Motorsport Eye Candy



Speed Designs was
started in 2008 to meet the needs for the Speed Technologies off-road truck and
bike team. Today we have expanded to offer the most innovative custom graphics
and wraps for any type of race team or anyone who wants the highest quality
custom work. Speed Designs is run by racers who know the abuse graphics take
and understand the need for high quality custom graphics that these sports
demand. Speed Designs’ specialty is not only in motor sport graphics,
also in commercial advertising. From signs to box vans, we have the ability to
meet all your printing needs. 



Please visit www.speedesigns.net



 



About Rockwell Time



At
the heart of every Rockwell watch is commitment. A commitment from us to
stay devoted to quality, obsessed with style, and loyal to everyone who buys
Rockwell and joins our brand-family. A 100% commitment from our athletes to
their sport, and their representation of Rockwell on the track, court, cage,
and field.



And
a commitment from everyone who rocks Rockwell to live a life of uncompromising
action and confidence — confidence fueled by the weight of the watch on
their wrist and the story it tells.



So,
it's your call. Are you willing to step up? Are you ready to rock Rockwell?



www.rockwelltime.com



 



About BFGoodrich



Using motorsports
as a proving ground for more than 30 years, BFGoodrich Tires is involved in
every type of racing, including oval, sports car, drifting, drag, desert, dirt,
rally and extreme rock-crawling. BFGoodrich Tires combines technological
expertise with vast motorsports experience, delivering a high performance tire
for every type of vehicle.



www.bfgoodrichtires.com



 



About
Walker Evans



If you read
the two bio's of our owners, you'll get all of the history you need. We've been around the off road industry for a
long time and have the knowledge, equipment, technology and staff to make
quality performance products.



Our
mission is to design and manufacture quality, performance, race-proven products
that can used for aftermarket applications.



The very
same product we produce is the very same product used on numerous race winning
vehicles.



www.walkerevansracing.com



 



About
K&N



K&N
Engineering, of Riverside, California, is the inventor and leading innovator of
reusable cotton gauze filter technology for automotive applications. From
humble beginnings as a family run business over 40 years ago, K&N Engineering,
now a truly global company with offices in the U.K. and the Netherlands,
continues to exist as a family owned business with an enthusiast mindset and a
direct connection with motor sports that carries over throughout all levels of
management and manufacturing. 

Today, K&N exists as both the sales and brand leader for performance
filters, and maintains a stocking catalogue of over 3,500 part numbers,
including an extensive line of both factory replacement drop-in filters, FIPK
(Fuel Injection Performance Kit) applications, and its line of innovative
Performance Gold oil filters. 



www.knfilters.com



 



About
Fox Racing Shox



For 35
years, FOX Racing Shox has been the industry leader in the design and
development of high performance shock absorbers and racing suspension products
for snowmobiles, mountain bikes, motorcycles, ATVs and off-road cars and
trucks.



In 1974,
Bob Fox started racing his products in motocross and we haven’t stopped
racing since.



FOX
Racing Shox equipped vehicles and racers have stood atop podiums in every sport
we have competed in; from the sands of Baja to the dunes of Dakar.



Our team
of engineers performs rigorous tests with our athletes year round. The data we
collect from performance testing and our application of that knowledge to our
product is what separates FOX Racing Shox from every other suspension company.



www.foxracingshox.com



 



About
AOK (Acts of Kindness)



Nick
Baldwin sold his successful development company in 2006 and focused more of his
effort and time on “Acts of Kindness.” He is committed to helping
the people of Baja California and other underdeveloped areas simply because
there is a need. AOK exists and functions with Nick’s funding, time, and
talented team of friends/volunteers. Thus far, Nick’s AOK is committed to
finishing the re-construction of seven schools in the Baja area and these serve
as only the beginning.



AOK has
successfully completed several schools already, delivered clothing and supplies
to the people of Baja, funded the building of a well in the Philippines,
supplied money and technological support to a school in Costa Rica, and
continuously delivers a monthly donation of baked goods to a local retirement
home in Southern California. Nick is not done or limited to these “Acts of
Kindness,” he is always willing to listen and learn of new ways to meet a
group of peoples’ needs.



www.aoknick.org



 



About
the Lucas Oil Off Road Racing Series


The Lucas Oil Off Road Racing Series is the evolution of the long standing
support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped
in the Midwest tradition of short course off road racing infused with a West
Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to
door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing
Series: This is Short Course.



For
more information please visit www.LucasOilOffRoadRacing.com



 



About
the SuperLite Championship



The
SuperLite Championship provides a highly competitive off-road racing series at
an affordable price. The SuperLite Championship Trucks will run at each and every
round of the Lucas Oil Off Road Racing Series (LOORRS) 2010 short course
off-road racing schedule.



The SuperLite
Championship Series features extensive national and international exposure
through the Lucas Oil Series television package, which airs on such broadcast
TV networks as SpeedTV, CBS Sports, Versus and MavTV.



www.superlitechampionship.com


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