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Racer X Online Site and Staff Revamped, Reloaded and Ready for 2011
Morgantown, W.Va. - Filter Publications, publisher
of industry-leading print and online publications Racer X Illustrated
and Racer X Online, is ramped for the new year with a dynamic new
website and heavily-bolstered staff, with sights set on once again
revolutionizing motocross and supercross racing coverage in 2011.
The new Impulse Studios-designed Racer X Online and Racer X mobile
sites were launched yesterday, and are designed to deliver
industry-leading content efficiently, with an emphasis on bigger and
better photos and video and mobile compatibility. An all-star cast will
deliver the goods, led by Racer X founder Davey Coombs in his role as
Editor in Chief. Jason Weigandt, Senior Editor of Racer X Illustrated,
also becomes Editor of Racer X Online. And in a major addition, the
team is excited to announce the return of multimedia personality and
pundit Steve Matthes, who rejoins the Racer X staff as Editor at Large,
teaming with race-winning rider and motocross humorist David Pingree in
that position.
The multimedia squad is stronger than ever, too, with industry ace
Simon Cudby as Senior Shooter, Matt Francis leading Racer X Films, and
Photo Editor Andrew Fredrickson joining the race coverage team. The
Medium Creative Group's Garth Milan and Ryan Cooley lend shooting and
editorial skills. Newcomer Chase Stallo serves as Online Content
Manager, and Billy Ursic continues as Managing Editor of Racer X
Illustrated, the monthly publication that will benefit completely from
the revamped staff. Veteran Motorsports journalist Eric Johnson also
remains on board to provide his unrivaled brand of historical pieces
and interviews.
"Now is the time for Racer X Online to grab another gear and move
even further ahead with our pit-reporting, our race coverage, our film
work, Twitter feeds, Facebook,
and everything else we do to show our loyal readership all that's going
on in the sport we love," said Coombs. "Media is in a constant state of
evolution, and so is Racer X Online. Our team loves being out front
with our information and presentation, which is why we are constantly
moving forward."
At the heart of the new Racer X Online strategy is a plan to
completely revolutionize the way races are covered each weekend online,
with an unrivaled crew of editorial and multimedia staff delivering the
best news and content.
Racer X is pushing the pace in every online avenue. In association
with Swedish developers Turborilla, Racer X will release the
iPhone/iPod/iPad version of the critically acclaimed side-scrolling
video game Mad Skills Motocross, on Jan 10. (Learn more at racerxonline.com/madskillsmotocross.)
Racer X boasts over 215,000 fans on Facebook and nearly 15,000
followers on Twitter, with the numbers climbing every day. All told,
the Racer X team continues to grow as the leading edge of the sport,
promising the best in motocross and supercross news, photos and video
across every major media platform.
Lock in www.racerxonline.com for the best coverage in your sport.
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