Pro Circuit Enlists the Services of Next Level Sports Management

LAGUNA NIGUEL,
Calif. (March 24, 2011) – Pro Circuit Racing Inc,, a leader in
aftermarket motorcycle parts and accessories, has enlisted the services
of Next Level Sports Management in an effort to increase the company’s
marketing and public relations presence within the industry.

Pro
Circuit will utilize Next Level’s marketing and PR strategies to target
its core customers within the retail market in addition to increasing
the awareness of the Monster Energy/Pro Circuit/Kawasaki motocross team.

Next
Level will continue to strengthen Pro Circuit’s already well-respected
presence both on and off the track by providing the company with an
enhanced media and public presence through promoting the brand’s retail
initiatives as well as its success on the race track via email
marketing, feature videos, social media, new product integration and
several other initiatives.

“Next
Level is a well respected name within the motocross industry and their
involvement in various aspects of the industry has helped the growth of
several companies,” said Mitch Payton, founder of Pro Circuit Racing
International. “While I am proud of our presence within the retail
market and competition side of things, I believe that Next Level will
allow us to reach a new audience and help Pro Circuit take the next
step as a brand.”

The
joint venture will showcase the various elements that have made Pro
Circuit a name that is synonymous in the motorcycle industry and
particularly within the sport of motocross. From suspension tuning to
exhaust, the Pro Circuit aftermarket catalog is consistently in high
demand thanks in large part to the success of the Pro Circuit Racing
Team over the last two decades.

With
26 championships and over 200 wins to its credit in supercross and
motocross competition, the Pro Circuit team is the most successful
racing franchise in the history of the sport. Payton’s lineup for 2011
is led by former MX2 World Champion Tyla Rattray, who is joined by
second-year riders Josh Hansen and Dean Wilson, in addition to
newcomers Blake Baggett and Broc Tickle. The talented group of riders
will look to add to the impressive résumé of Pro Circuit Racing and
further strengthen the presence of the company within the industry.

Based
in Corona, Calif., Pro Circuit Inc. is a leader in off-road motorcycle
and ATV exhausts and aftermarket performance parts. Started in 1978,
Pro Circuit is the go to shop for recreational riders and professionals
for everything from suspension work to complete engine packages, and
everything in between. 

Created
by former desert racer Mitch Payton, Pro Circuit proves its products
and services week-in and week-out through its tagline “We Race.” Every
product that dons the Pro Circuit stamp stems from the legendary Pro
Circuit race team. A staple in the professional paddock, Pro Circuit
Racing has earned 26 AMA championships and more than 200 race wins in
more than 30 years of competition.