Press Release

Pirelli to Support 2011 Red Bull AMA Loretta Lynn Amateur National Motocross Championship

Morgantown, W.Va. (July 28, 2011) -
MX Sports is proud to welcome Pirelli Tire back as a supporter of the
2011 Red Bull AMA Amateur National Motocross Championship presented by
DWT.

Pirelli's trackside amateur support team will be on hand the
entire week to offer technical support to all riders using Pirelli
Scorpion MX tires. All competitors are invited to stop by Pirelli to
learn more about the Scorpion MX family of tires. Scorpion MX tires have
won 54 World Motocross Championships and Pirelli Tire has been winning
races for 100 years.

"Pirelli Tire LLC is proud to be a part of
the most prestigious grass roots off-road racing event in North America,
the Loretta Lynn Amateur National Motocross Championships. Together
with Joe Gibbs Racing, Pirelli wants to congratulate the class of 2011
for their accomplishments. Pirelli and Joe Gibbs Racing will be on hand
to provide world class tire service and help each rider choose the best
Pirelli Scorpion tire for current track conditions. " says Josh
Whitmire, Off-Road Racing Manager, Pirelli Tire LLC.

The National
Final will be held August 1-6 at the home of country music legend
Loretta Lynn in Hurricane Mills, Tenn. In 2011, thirty-five champions
will be crowned at what marks the 30th Anniversary
celebration of the greatest motocross vacation in the world - the Red
Bull AMA Amateur National Motocross Championship presented by AMSOIL.

About the Red Bull AMA Amateur National Motocross Championship

The
Red Bull AMA Amateur National Motocross Championship is the world's
largest and most prestigious amateur motocross racing program. The
national qualifying program consists of 52 Area Qualifiers (February
through May) and 12 Regional Championship (June) events hosted at select
motocross facilities across the country. The qualifying system
culminates in the National Final (first week of August) hosted annually
at the home of country music star Loretta Lynn in Hurricane Mills,
Tenn., since 1982. Nearly 25,000 racers attempt to qualify in 33 classes
for the 1,400 available positions at the National. Christened "The
World's Greatest Motocross Vacation", the National event serves as a
launch pad for some of the biggest names in professional motocross and
supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto,
and Ryan Dungey. The national program is produced by MX Sports, Inc., a
West Virginia-based race production company. For more information,
please visit www.mxsports.com.

About Pirelli

Pirelli
Tire North America designs, develops, manufactures and markets tires
for passenger vehicles in both the original equipment and replacement
markets as well as markets and distributes tires for motorcycles and
motorsports. Located in Rome, Georgia, Pirelli's Modular Integrated
Robotized System (MIRS) employs state-of-the-art technology to
manufacture tires for both export and domestic markets. For more
information please visit www.us.pirelli.com.

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