Press Release

PIRELLI APPOINTS PAOLO FERRARI CHAIRMAN AND CEO OF NAFTA REGION


Rome, Georgia, February 14, 2012 -
Pirelli has appointed Paolo Ferrari as Chairman and Chief Executive
Officer of Pirelli's NAFTA region with the goal of driving the group's
growth and further strengthening its commitment to its US, Canadian and
Mexican operations.

Ferrari
joins Pirelli from the Telecom Italia Group where, among other roles,
he headed M&A and international business development. Before joining
the telecommunications group, Ferrari held positions in investment
banking and consulting.

Ferrari's
experience in cross-border management as well as his expertise in
leading multinational operations will make a significant contribution to
Pirelli's growth in the region.
Matteo
Battaini will focus on the role of NAFTA region Chief Operations
Officer. Battaini's 20 year experience in Pirelli and strong background
in demand planning, supply chain and product management will prove
essential in overseeing and maximizing the regions operations necessary
to support the aggressive growth plan.

About Pirelli Tire North America
Pirelli
Tire North America designs, develops, manufactures and markets tires
for passenger vehicles inboth the original equipment and replacement
markets as well as markets and distributes tires for motorcycles and
motorsports. Located in Rome, Georgia, Pirelli's Modular Integrated
Robotized System (MIRS) employs state-of-the-art technology to
manufacture tires for both export and domestic markets.  For more
information please visit www.us.pirelli.com.
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