Ogio Expands European Distribution With Italy 's Action To Sport

Bluffdale, Utah (July 12, 2010) - OGIO International,
the innovative designer and marketer of adrenaline-driven bags and gear
for sports and professional markets, announces the addition of Action
to Sport (A2S) as the exclusive distributor of packs, motor sports and
specialty action sports gear in Italy.

            A2S
has a proven track record of working with other action sports brands
similar to OGIO while dramatically growing brand awareness and sales in
the country of Italy .  "We are very excited to partner
with A2S to execute our growth plans to grow OGIO in Italy , a market
that appreciates both innovation and uniquely styled products for which
OGIO is well globally known. In our experience, brand and distribution
partners such as A2S, that have proven sales and marketing expertise
and that live the action sport lifestyle, are most successful promoting
the OGIO brand," says OGIO Global VP Action /Professional/Sport Mark
Kuryak.

            Demand for quality action sport gear has increased exponentially in recent years, as sales of the OGIO brand attests.   The
company's bags and gear designed for adrenaline driven activities such
as action sports have significantly grown in Europe over the past few
years.  Consumers increasingly are looking for OGIO in
Italy and other European markets resulting from the strong awareness
driven by its reputation for innovative and uniquely fashioned bags and
gear, significant sports marketing involvement, and thanks to OGIO’s
regular appearance on MTV’s popular stunt-riddled series, “Nitro
Circus.”

            "OGIO
came to my attention because of its great international image and
reputation for unique ideas and exceptional quality,” says Benni
Bozano, president and owner of Action to Sport. “I love OGIO’s novel
approach to design and branding; they know how to transform each
product category that they enter into something that people want and
crave. It’s just the OGIO way!”

          







In addition to representing OGIO’s
action sports, duffel and work gear, Action to Sport distributes brands
throughout Italy including Naish Hawaii , Flojos, Bula, and Kaenon.




Approach Sports remains OGIO’s exclusive golf distributor in Italy . For more information about OGIO action sport and gear bags or Action to Sport, visit www.ogio.com  or www.action2sport.com.

About OGIO International

          OGIO
International, Inc. is an award-winning global leader in innovative and
uniquely styled bags and gear designed by its athlete-inspired
technology. The privately held Utah Company, founded in 1987,
distributes products worldwide under the OGIO brand name, and operates
an original equipment manufacturer division to produce gear bags for
other internationally known brands.  In 2009, the company was recognized by Business Week Magazine for designing one of the "50 Coolest Products in the 21st Century," and received the "Coolest
Product of the 2009 Indy Motorcycle Dealer Expo"  with
its new OGIO StepUp Ramp. The brand's collection includes an extensive
line of golf bags; back packs; snow, skate and surf packs; school
packs; motocross bags and hard goods; messenger bags; and other active
gear. For more information, visit www.ogio.com.