ONE INDUSTRIES names Jim Morley as Executive Chairman

San Diego, California - January 24th 2011: ONE Industries, Corp
announced today that Jim Morley has been added to its management team
as Executive Chairman.

Morley’s appointment comes after working
closely with the companies CEO Neil Calvesbert to identify the
strategies required to achieve the company’s long-term strategic
objectives. Morley brings to the company over 30 years of operational
success and between 2001-2009 was the CEO of Igloo Products, Inc the
well-known cooler brand based out of Katy, Texas.

With the
addition of Morley, Calvesbert will focus his attentions on the global
brand positioning, product and marketing strategies of the business as
its Chief Brand Officer.

Calvesbert commented “We have enjoyed
4 years of explosive growth, growing from a small operation in San
Diego to multiple global facilities. Through the last 3 years we have
beaten the trend that the challenging market conditions have forced on
other brands and continued to deliver strong growth. I have a great
vision for this brand and along with our investors Jim and I are
committed to building a world-class organization. What we have achieved
in the last 4 years is testament to the great team of people I have the
pleasure of working with at ONE and adding Jim brings a level of
experience that we need to achieve our strategic objectives. For me
personally, his expertise and experience will allow me to focus on the
global growth of the brand, continued product innovation, line
extensions and new categories along with brand positioning on a global
scale which are critical to our future growth and success. There are no
shortage of opportunities and new areas for us to grow – only hours in
each day so Jim will be an invaluable asset to our management team and
myself as he continues to develop the financial, operational and global
resources to support our growth”.

Speaking about his new role,
Morley said “I am very excited to be part of the ONE team and can
assure everyone there are great plans for the future”.

Calvesbert
continued, “Rapid growth presents challenges – but even with adding the
challenges of managing consolidations and opening new foreign
operations on top of the market conditions we have continued to grow
and invest in our future, our product lines are stronger than ever
before. We have a group of committed investors and along with the
investment in Jim they have invested the additional working capital we
require to achieve our growth objectives”.

About ONE INDUSTRIES:

Founded
in 1997, ONE Industries is known for its clean and progressive style.
What started out, as a small graphic company is now a global brand
covering technical apparel, helmets, body protection, graphics and an
extensive line of casual apparel. The ONE Industries logo is synonymous
with performance and has graced many of the world’s most talented
riders including Jeremy McGrath, Ricky Carmichael, Kevin Windham, Carey
Hart, Chad Reed, Travis Pastrana, Ivan Tedesco, James Stewart, Ryan
Dungey, Ryan Villopoto, Trey Canard, Justin Barcia and Nate Adams.