Press Release

ODI and Troy Lee Designs Team Up to Introduce New MX Grips


May 10, 2011 - Riverside, CA



Troy Lee Designs and ODI Grips are proud to announce the release of the
Troy Lee Designs Signature Motocross Grips. After sponsoring the Troy
Lee Designs/Lucas Oil/Honda Team for the past three years, ODI is
excited to see the quick progression the team has made. Partnering up
on the design of the new grips has allowed both companies to progress
in making product for The World’s Fastest Racers.


“We’ve worked a lot of hours to design a slim, comfortable
grip that goes beyond the traditional thinking of a half-waffle grip,”
stated Kevin Stevens, Powersports Sales and Marketing Manager for ODI.
“We started with a new mountain bike grip last year and adapted that to
the abuse that a motocross rider takes on the track. We’ve managed to
keep a slim feel to eliminate arm pump, while offering an extreme
amount of traction with the directional stepped diamond
pattern. It’s
not just another grip with the TLD name on it, but of course we had to
do some wild colors.”


Troy Lee himself was instrumental in the design and testing
process. “I ran these grips a few weeks ago in a mud race at Glen Helen
and was surprised at how much traction I had. ODI’s compounds feel
great and I never had to worry about my hands slipping off the grips in
the wet weather.”


Christian Craig will also be using the grips during the
upcoming Outdoor National series. “I really like the new grips,”
Christian said. “I usually run a regular no waffle, but this grip gives
me extra traction without feeling too big in my hand.”


The Troy Lee Designs Motocross Grips are available now through
both companies. For a sneak peak at the manufacturing process and more
insight into the project check out this video:


ODI Grips and Troy Lee Designs ›



Watch on YouTube ›



Product Information ›



For more information visit: www.odigrips.com



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