No Fear MX Announces The Release Of The First No Fear Motocross Goggle, The Rush

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Carlsbad, CA (March 2, 2010) –
No Fear MX, Inc. announced today the introduction of the first No Fear
motocross goggle, dubbed the Rush.

No Fear is approaching 20 years of motocross experience driven by
passion, proving the delivery of the Rush
MX goggle is long overdue.  The Rush has been tested by many of the
elite in the motocross world, including No Fear’s Jason Lawrence, who greatly
influenced the Rush goggle development into a steadfast dirt goggle.  The Rush has proven to be not only protective
to the eyes, but also delivers an extremely comfortable face forming-fit while
on the pipe, in the ruts and out at the desert.

The Rush will be unveiled to the media and
VIP’s during an invite-only event on March 8^th, 2010 at the No Fear
MX sponsored Pala Raceway, located in Pala, CA.  During the event, media, retailers, and VIP will have the
opportunity to ride and test the product at the track, enjoy No Fear Energy
drinks and a lunch on the house. 
Same day at noon, the track will open to the public where the public
will have the chance to demo the Rush goggle. Event attendees will be offered special
pricing on the goggle, which is expected to hit select No Fear Retail Stores,
No Fear motocross retailers across the country and at www.nofearmx.com on 4/1/10.

No
Fear’s Jason Lawrence, one of the Rush’s
first team athletes, will be at the track riding, enjoying complementary food
and drinks and most importantly, ready for media interviews. No Fear’s Tommy
Searle and Team Hostility will also be at the track.

In addition to the ride day, No Fear MX, Inc. has
teamed up with Transworld MX offering the chance to win a Jason Lawrence signed
No Fear Rush goggle for five lucky
entrants.  Five pairs of goggles will be awarded to
five entrants who post a photo of themselves wearing No Fear MX gear or
apparel, along with a creative caption, in the USER GENERATED PHOTOS section on
www.transworldMX.com.  The editors will choose their favorite
five photos April Fool’s Day, 2010 and post the winners on the homepage.

The Rush is being offered at
very competitive pricing, starting at $44.95, which includes the goggle and a
No Fear MX logo’d microfiber lens cloth.  The RUSH is introduced in four staple-piece
color ways Red Racer (shown), Black Socks, Blue Collar, and White Lightening.  Expect special edition colors in the
near future for the Rush.

For
more information on the Rush, the
Ride Day, or No Fear MX, Inc., please visit www.nofearmx.com.

 

 

About
No Fear

Established in 1990 and
headquartered in Carlsbad, California-based action sports lifestyle brand No
Fear has been a leading marketer of the alternative sports lifestyle and
technical products. No Fear currently owns or licenses over 60 retail stores in
California, Arizona, Nevada, Florida, Hawaii, North Carolina, South Carolina,
Oregon, Colorado and Minnesota. No Fear also distributes products to
approximately 2,500 wholesale accounts, which include young men's specialty
accounts, motorcycle shops, and surf shops. No Fear sponsors professional and
amateur athletes and events, including Jason Lawrence, Tommy Searle and Team
Hostility. No Fear also markets the popular No Fear Energy drink.