Press Release

Monster Energy to Sponsor Ricky Carmichael for the 2010 Truck Series Season and Beyond


Carmichael to Return to
the No. 4 in 2010


MOORESVILLE, N.C. (January 27, 2010)
Continuing
to show support to a remarkable athlete that over the years has done more to
elevate the Monster Energy brand in the world of action and motorsports than any
other, the Monster “M” claw will grace the green and black No. 4 Chevrolet
Silverado of Ricky Carmichael in the 2010 NASCAR Camping World Truck Series.
J
oining forces with
Turner Motorsports, LLC, Carmichael will compete in the entire 25 race
NCWTS.


 


In the
history of the American Motorcyclist Association (AMA), no other rider has won
as many championships (15) and races (150) as Carmichael, earning him the
nickname the Greatest of All-Time (the GOAT). He was also a record five-time AMA
“Rider of the Year.”


The 30-year-old
Clearwater, Florida native competed in 16 NCWTS races last season for Kevin
Harvick Inc. (KHI) scoring two top-10 finishes before moving over to Turner
Motorsports for the final two Truck Series races of the year, where he drove the
No. 31 Chevrolet.  He also piloted a
KHI entry in two ARCA Racing Series presented by REMAX and Menards races in
2009.    


Carmichael will wheel the
Monster Energy sponsored truck in all 25 NCWTS events. In addition he will steer
a Monster Energy Chevrolet in nine ARCA races, beginning with the season opener
at Daytona (Fla.) International Speedway. 


“Monster has been a
sponsor of mine for five years,” said Carmichael. “So it’s really an honor for
them to continue to expand their motorsports efforts with me. I learned so much
as a driver working with Kevin (Harvick) last year. He encouraged me to make the
jump to Turner Motorsports because of the number of races I was going to be able
to compete in. I know seat time is the key for me becoming a successful driver.
Last season was a great year for me, but I am really looking forward this
season.” 


 “We’re quite pleased to be back in NASCAR
and supporting Ricky in 2010,” said Nick Gagliardi, Monster Beverage COO.  “Ricky has been instrumental in making
Monster Energy the No. 1 energy drink in America, and as we help him to reach
his goals in racing, he’s going to help us in the marketplace with an entirely
new sales and marketing program we’ve structured around
him.”


Mike Fritts, who served
as Carmichael’s crew chief in his first stock car endeavor in 2007, will again
assume the role as crew chief for the 2010 season. The No. 4 Monster Energy team
is locked in for the first five races of the season based on last season’s
championship points.


For more information on
Turner Motorsports or Ricky Carmichael visit www.rickycarmichael.com and www.teamturnermotorsports.com


About
Monster Energy:


Monster
Energy supports the scene. Be it, MX, SX, surfing, BMX, go-karts, pit bikes,
mountain bikes, PWC racing, off road, rally, insane distance jumping, MotoGP,
road racing, supermoto, FMX, skate, rock crawling, wake, surf, snow – name it –
seems athletes and bands are rockin' Monster Energy more than anything these
days. Check out the types - Original Monster Energy, Lo-Carb Monster, Monster
Assault, Monster's fruit juice hybrids dubbed Monster Khaos, Monster M-80 and
Monster MIXXD, the ground-breaking Java Monster and X-Presso Monster premium
coffee & cream drink line supercharged with Monster Energy's blend, 3 oz.
Monster Hitman Energy Shooters, Monster Import, and the new nitrous oxide
injected Nitrous Monster. Everybody running the Monster Energy Mammoth MX will
be diggin’ ‘em – so will you. On the ‘Net at
 www.monsterarmy.com and www.monsterenergy.com<http://www.monsterenergy.com/


About
Turner Motorsports:


Turner
Motorsports, LLC, established in 1999, embarks on its inaugural full season in
NASCAR competition. Co-owned by Texas natives Steve and Sandra Turner, the
racing organization is operated out of a 30,000 square-foot facility in
Mooresville, N.C., which houses two NASCAR Camping World Truck Series Chevrolet
entries piloted by James Buescher and Ricky Carmichael. In addition, Turner
Motorsports fields part-time entries in the NASCAR Nationwide Series and ARCA
Racing Series presented by RE/MAX and Menards, with Carmichael behind the wheel
and a full-time USARacing Pro Cup Series team with driver Logan Ruffin. For more
information on Turner Motorsports, visit www.teamturnermotorsports.com


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