Monster Energy’s on board as presenting sponsor for both Source Interlink Media’s AMA Maxxis MiniMotoSX and AMA EnduroCross

Popular energy drink company’s iconic M-claw logo acts as a “glowing green welcome sign” to action sports-minded young people – the targeted demographic for MMSX & EnduroCross

ANAHEIM, Calif. (March 18, 2009) – Officials at Source Interlink Media announced today that Monster Energy is back on board as the presenting sponsor for both the AMA Maxxis MiniMotoSX and AMA EnduroCross Series, effective immediately.

America’s energy drink leader - No. 1 by-volume in sales – Monster Energy is, hands down, the American motorcycle industry’s most generous outside-the-industry sponsor of off road competition events, as well as a significant number of the teams and athletes that make up the various forms of dirt-based racing here in the States.

“We can’t begin to tell you the importance of MiniMotoSX and EnduroCross’ alliance with Monster Energy,” said Lance Bryson , Director of Sales and Marketing for Source Interlink Media. “Monster Energy adds a edginess as well as a legitimacy to the two properties that reaches far beyond what many people realize, such as introducing us to legions of action sports fans through the Monster Army.

“Putting the M-claw logo on MiniMotoSX and EnduroCross is like stamping it with a big, glowing green welcome sign for active young men ages 14 to 27 – our most coveted demographic age range.”

The contract between MiniMotoSX and EnduroCross extends the already multi-year relationship the energy drink giant has enjoyed with the two Source Interlink Media properties. This in addition to the teams and athletes Monster Energy already sponsors that participate in the action, including Monster Energy/BBR and it’s top-ranked mini bike Willy Browning, Timmy Weigandt and Derek Costella - (with a possible appearance by Jeremy “Showtime” McGrath). And in EnduroCross Monster Energy fuels the series’ top team, Monster Energy/Kawasaki, made up of the series’ defending champion, Ricky Dietrich, and his teammates Damon Huffman and Destry Abbott.

“We’ve found that both MiniMotoSX and EnduroCross bring a great deal of value for our sponsorship dollar. Each property’s professionally run and presented in a way to the fans that brings them back every year,” said John Lee, Director of Sports Marketing for Monster Energy. “We’ve been with both properties since their inception and have enjoyed sharing in the growth of their brands as well as ours.”

Held annually at the Orleans Arena on the Friday of the Monster Energy AMA Supercross weekend, the MiniMotoSX takes Monster Energy Supercross down a size in regards to the bikes and the track, but certainly not the excitement level. Having been referred to as “the best racing in Las Vegas” by a very prominent industry magazine, the AMA/Maxxis MiniMotoSX, presented by Monster Energy, is now it’s fifth year, has sold the Orleans Arena out nearly each year and boasts more than 500 individual racers!

The annual AMA/Maxxis MiniMotoSX is the largest indoor motorsports competition of its kind. With more than 700 registered riders the event literally allows for mini bike enthusiasts to become part of the show. As one racer put it: “At MiniMotoSX you don’t just show up and watch racing in Vegas – you boot up and get on the track yourself, race in front of a packed house at the Orleans .” Featuring numerous classes at all age and ability levels, AMA/Maxxis MiniMotoSX delivers an unforgettable day of racing action for both fans and racers alike, along with an affordable ‘Vegas experience’ given the hotel and ticket package at the Orleans Hotel and Arena, April 30th – May 1st. Registration for the event is open right now on www.minimotosx.com

EnduroCross tracks incorporate various elements of Off-Road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires! Known as the “toughest racing on two wheels,” this indoor version of extreme off-road racing will keep you on your feet! The series, presented by Lucas Oil Products, will be captured by the Versus Network, to be aired on the popular grassroots racing program, the Lucas Motorsports Hour. With its excitement and unpredictability, the series championship has come down to the wire and looks to be an amazing event in Las Vegas! Don’t miss your chance to see AMA EnduroCross and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

Tickets On-Sale NOW at the Orleans Arena, 888-234-2334; or online at www.OrleansArena.com

For rules and race information visit endurocross@sourceinterlink.com or email endurocross@sourceinterlink.com. 

For TV airing dates/times visit www.motorsportshour.com