Monster Beverage Company Announces a new Limited Licensing Agreement With Motocross Leader One Industries

Press Release

CORONA, Calif., (August 11, 2009) – Monster Beverage Company announced today that it has entered into a limited, non-exclusive licensing agreement with ONE Industries to present a variety of Monster Energy branded products aimed at the motocross and off-road communities. These new Monster Energy branded offerings will include: graphic kits, men’s and women’s lifestyle apparel, Flexfit caps, helmets and athlete replica riding gear.

“For more than a decade One Industries has been an industry leader and innovator in the motocross and off-road graphic, helmet and apparel categories,” said Vipe Desai, Director of Marketing for Monster Beverage Company. “Our new relationship with One Industries is important to the Monster Energy brand and we look forward to further growing our relationship in the future.”

Added Neil Calvesbert, Chief Executive Officer of ONE Industries: “The Monster Energy brand is a supporter of action sports, ONE Industries has a long history of supporting Monster Energy teams and athletes so we are proud to be an official licensing partner with Monster Energy. There are some exceptional synergies between Monster Energy and ONE Industries, the ONE Industries brand is synonymous with innovation, quality and passion and we are excited about the opportunities this partnership creates for everyone.”

For more information regarding this press release, please contact Dianthe Treantafelles, Licensing Manager for Monster Beverage Company at (951) 280-2395.

Monster Beverage Company is a Southern California-based beverage business and the by-volume leader of energy drink sales in the United States. Led by its flagship Original Monster Energy, the diverse Monster Energy beverage lineup also includes: Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. For more information on the Monster Beverage Company, please refer to our website: www.monsterenergy.com