Monster Beverage Company Announces Limited Licensing Agreement With Factory Effex

Press Release

CORONA, Calif., (Aug. 11, 2009) - Monster Beverage Company announced today
the formation of a limited, non-exclusive licensing arrangement with Factory
Effex, Inc. The new venture will feature a line of Monster Energy branded
motorcycle graphic kits available for select makes and models of off-road
motorcycles.

"Monster Energy welcomes Factory Effex as one of our licensing partners,"
said Vipe Desai, Director of Marketing for Monster Beverage Company.
"Monster is very enthused about this cooperative effort that will offer high
quality Monster Energy branded items to motocross enthusiasts."

For more information regarding this press release, please contact Dianthe
Treantafelles, Licensing Manager for Monster Beverage Company at (951)
280-2395.

Monster Beverage Company is a SoCal-based beverage business and the
by-volume leader of energy drink sales in the United States. Led by its
flagship Original Monster Energy, the diverse Monster Energy beverage lineup
also includes: Lo-Carb, Monster Assault, Monster Khaos, Monster's fruit
juice hybrid dubbed "M-80," the party-friendly MIXXD, the ground-breaking
Java Monster premium coffee & cream drink line supercharged with our Monster
Energy blend, along with the new Monster Energy "Hitman" energy shot. For
more information on the Monster Beverage Company, please refer to our
website: www.monsterenergy.com