Maxxis MiniMotoSX Welcomes Geico As Presenting Sponsor

Motorcycle-friendly insurance company inks multi-year deal as MMSX sponsor

ANAHEIM, Calif. (April 2, 2009) – GEICO Powersports – the motorcycle-friendly insurance company - is on board as a presenting sponsor for America’s No. 1 participatory indoor motorsports event, MMSX – set for Vegas’ Orleans Arena on May 1st.

“GEICO Powersports is certainly looking forward to its return to this innovative and wildly popular motorsports event at the Orleans ,” said Eric Vaden, GEICO Powersports Marketing. “MiniMotoSX is one of those events that you just have to see to really get the feel for the passion and competitiveness that these athletes of all ages share. We feel and share that same passion at GEICO Powersports and are proud to be a part of the Maxxis MiniMotoSX again this year.”

In its second year with MiniMotoSX, GEICO is one of the largest providers of private passenger auto insurance in the United States . The company’s also heavily involved in providing insurance for motorcycle, RV and ATV owners through their GEICO Powersports line of products.

“GEICO’s horsepower in the motorcycle industry is undeniable,” said Lance Bryson , Director of Sales & Marketing MMSX. “And not only are they very generous with their sponsorship efforts through MiniMotoSX in raising the purse for the athletes that’ll be competing at the Orleans on May 1st, they also provide motorcyclists and powersports enthusiasts with some of the best rates and most comprehensive coverage out there.”

The annual AMA/Maxxis MiniMotoSX is the largest indoor motorsports competition of its kind. With more than 700 registered riders the event literally allows for mini bike enthusiasts to become part of the show. As one racer put it: “At MiniMotoSX you don’t just show up and watch racing in Vegas – you boot up and get on the track yourself, race in front of a packed house at the Orleans .” Featuring numerous classes at all age and ability levels, AMA/Maxxis MiniMotoSX delivers an unforgettable day of racing action for both fans and racers alike, along with an affordable ‘Vegas experience’ given the hotel and ticket package at the Orleans Hotel and Arena, April 30th – May 1st. Registration for the event is open right now on www.minimotosx.com

EnduroCross tracks incorporate various elements of Off-Road racing into a supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires! Known as the “toughest racing on two wheels,” this indoor version of extreme off-road racing will keep you on your feet! The series, presented by Lucas Oil Products, will be captured by the Versus Network, to be aired on the popular grassroots racing program, the Lucas Motorsports Hour. With its excitement and unpredictability, the series championship has come down to the wire and looks to be an amazing event in Las Vegas! Don’t miss your chance to see AMA EnduroCross and be sure to log-on to www.Versus.com for local airing dates/times for the Lucas Motorsports Hour.

Tickets On-Sale NOW at the Orleans Arena, 888-234-2334; or online at www.OrleansArena.com

For rules and race information visit endurocross@sourceinterlink.com or email endurocross@sourceinterlink.com. 

For TV airing dates/times visit www.motorsportshour.com