LONG BEACH,Calif.
(January 18, 2012) – On the heels of Marketplace Events’ announcement
regarding Larry Little’s new role as the company’s Vice President &
General Manager, Motorcycle Group, a brand new initiative was announced
on Tuesday, revealing plans to develop the American International
Motorcycle Expo (AIME). The event signifies Marketplace Events’ foray
into the motorcycle marketplace, set to take place in Fall 2013, with
the purpose to serve as the catalyst to bring together the entire
two-wheel industry in a single arena that creates a grand stage for
motorcycling in the U.S. and North America, while delivering an
efficient and energetic market-timed expo platform for
business-to-business and business-to-consumer in the motorcycle
industry.
The
Sky Room, in Downtown Long Beach, provided a picturesque backdrop for
one of the biggest announcements in the motorcycle marketplace for 2013
and beyond.
Marketplace Events CEO Tom Baugh
Marketplace
Events CEO Tom Baugh provided a background on the strong line of
success in consumer expos the company has achieved under his leadership –
highlighted by home shows in 21 major markets. Marketplace Events is
perfectly positioned to provide a solid foundation for the new AIME
venture.
Marketplace Events VP & GM, Motorcycle Group, Larry Little
Little,
a longtime executive within the motorcycle industry, shared the vision
for AIME with his associates from the media and marketplace on Tuesday
evening. His decades of experience are an invaluable asset to the
continued progression of the new expo.
AIME is a trade and consumer show for the motorcycle industry, timed to
align with the annual reveal of new motorcycles, aftermarket products,
safety equipment, and accessories to the press, motorcycle dealers, and
consumers. It is intended to create a greater efficiency for the
industry to conduct business with retailers, promote new product to the
press and consumers, while creating a heightened interest for
motorcycling as both sport and as a viable, green transportation
alternative.
The
motorcycle industry was well represented at The Sky Room on Tuesday.
The announcement offered a chance for all in attendance to get an
exclusive look at what Marketplace Events has in store to re-energize
the two-wheel landscape.
From left: Tom Baugh (CEO), Mike Webster (VP), Cinnamon Kernes (Operations),
Larry Little (VP&GM, Motorcycle Group), Mark White (CFO)
Simply
put, the American International Motorcycle Expo is the single most
important show of its type in the North American market and will have
international impact within the motorcycling community.
About Marketplace Events
Marketplace Events creates uniquely vibrant marketplaces that connect
enthusiasts with experts, products and services in dynamic face-to-face
environments. The company produces 31 consumer shows annually in 21
markets that collectively attract 14,000 exhibitors, 1 million attendees
and another 1 million unique web visitors annually. From 14 offices,
the 100-person staff produces some of the most successful and
longest-running consumer shows in North America, including market
leading home shows in Philadelphia, Washington, D.C., Orlando,
Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and
Vancouver – some of which have endured for more than 50 years – as well
as more recent launches and acquisitions in markets such as Denver,
Cleveland and Dallas, which is produced in partnership with Dallas
Cowboys Stadium. In 2012, Marketplace Events will launch WIRED Live, a
consumer technology event to be held in Washington, D.C., in partnership
with WIRED magazine, a Conde Nast Publication. www.marketplaceevents.com
1/18/2012 8:18pm
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