MX Sports Pro Racing and Alli Sports Announce 2011 International TV Package

MORGANTOWN, W.Va.
(May 17, 2011) - MX Sports Pro Racing and Alli, the Alliance of Action
Sports, announce today that the 2011 Lucas Oil AMA Pro Motocross
Championship will be broadcast into millions of homes across the globe.
This season, the international broadcast schedule is highlighted by 24
hours of live simulcasts of the final motos for both the 250 and 450
classes and 15 one-hour weekly highlight shows. The world's most
prestigious motocross championship will be broadcast to 104 countries
throughout the world, with a global reach of over 200 million
households across six continents.

On
the heels of a breakthrough domestic television package in the U.S.
that will feature exclusive coverage of the Lucas Oil AMA Pro Motocross
Championship on NBC Sports, SPEED and Fuel TV, the international
telecasts will be hosted on eight different networks across the world -
AB Motors, ESPN Brazil, Extreme Channel, Motors TV, Moto TV, SPEED
Australia, SPEED Canada and SuperSport International.

"We
strive to offer our viewers the most popular and the highest caliber
sports possible," said Carlos Maluf, Head of Acquisitions for ESPN
Brazil. "The AMA Pro Motocross property is a great addition to ESPN and
our HD lineup, and we look forward to its continued success on the
network."

The
broadcast partnerships with ESPN Brazil, Motors TV, SPEED Australia and
SPEED Canada will present live and same-day coverage of American
Motocross to 41 different countries and 30.2 million households.
Extreme Channel, the widest-reaching outlet with 30 million households
across 52 countries, will feature highlights of the entire
championship, as will AB Motors (five million households in nine
countries), Moto TV in Italy (4.7 million households in one country)
and SuperSport International throughout South Africa and its
surrounding area (three million households in 45 countries).

"We're
extremely excited to have secured live coverage of the AMA Motocross
Championship Series for the first time in 2011," added Frédéric Viger,
Head of Programming and Acquisitions for Motors TV. "Having featured
highlights last season, we are well aware of the popularity of the
series among European motocross fans and we've acknowledged this by
handing the championship our much-coveted, primetime Saturday night
slot. The new season looks set to be very exciting, with an incredible
field of the world's very best riders competing in the 2011
championship."

In
all, this is the largest international programming offering to date and
the 2011 Lucas Oil AMA Pro Motocross Championship, celebrating 40 years
of American Motocross, is sure to be one of the most competitive and
historic seasons in history.

The
2011 Lucas Oil AMA Pro Motocross Championship kicks off on Saturday,
May 21, from the Rockstar Energy Hangtown National in Rancho Cordova,
Calif. For more information or to purchase tickets, visit www.allisports.com/motocross.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil AMA Pro Motocross Championship. The
industry leader in off road powersport event production and management,
its mission is to showcase the sport of professional motocross
competition at events throughout the United States. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
organizes events for thousands of action sports athletes each year and
attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that
encompasses national and international action sports tours and events,
multimedia production, and a consumer facing lifestyle brand. The
Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the
Dew Tour, Winter Dew Tour, China Invitational, King of Wake series, and
the Gatorade Free Flow Tour. Alli TV Productions creates original
content, produces and presents content with partners, and distributes
Alli content through a variety of channels. Alli is owned by NBC Sports
and MTV Networks and represents a network of athletes, fans, brands and
properties. Its mission is to facilitate the momentous growth of action
sports, through competition and lifestyle, for a new generation of fans
and athletes. The Alli properties are home to more than 550,000
spectators each year and broadcasts more than 150 hours of original
content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of
the fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the AMA
Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.