Press Release

MX Sports Pro Racing Welcomes GoPro® as the Official Wearable Camera of the Lucas Oil Motocross Championship


MORGANTOWN, W.V.
(June 8, 2010) - In its continued efforts to usher American motocross
into the new era, MX Sports Pro Racing welcomes GoPro as one of the
newest supporters of the world's most prestigious motocross
championship. As maker of the world's best selling and highest
performance wearable HD video cameras, GoPro and its flagship HD HERO
line will now serve as the Official Wearable Camera of the Lucas Oil
AMA Pro Motocross Championship.



Since the opening round at
Hangtown and throughout the remainder of the 12-race 2010 season, HD
HERO cameras will be the featured product of the outdoor nationals,
worn by several of the world's best riders and integrated into
broadcast coverage on AlliSports.com,
SPEED and NBC Sports. Highlight edits and on board lapping footage,
including the Rockstar Energy Hangtown Classic, can be seen at www.goprocamera.com/ourheros.



"Motocross is one of the most
intense sports in the world," said Nicholas Woodman, founder and CEO of
GoPro. "The speed, risk and athleticism is incredible. We're excited
that MX Sports Pro Racing has chosen GoPro and our HD HERO wearable
cameras to capture the intensity of the Lucas Oil Motocross
Championship from the rider's perspective. You think these guys are
quick and then you see if from their perspective and you
realize...these guys are really quick!"



The GoPro HD HERO captures
professional 1080p and 720p HD video with eye-popping clarity that is
normally only seen from cameras costing considerably more. Used by
professional athletes and cameramen alike, the HD HERO is now used
regularly by production companies filming for the Discovery Channel,
NBC and now the Lucas Oil AMA Pro Motocross Championship. While the
resolution and clarity is impressive, the HD HERO's 60 frames per
second performance in 720p allows for jaw-dropping slow motion HD video
to capture the world class talent of the best riders on the planet.



Ideal for the demands of
motocross, the HD HERO camera's durable polycarbonate housing protects
the camera from anything the track can throw at it. Its compact size
and minimal 5.9oz weight allows it to be worn on rider helmets without
them even knowing it's there. GoPro cameras represent the ultimate in
performance, durability and convenience; necessary requirements for a
camera to be worn by athletes competing at the top level of the sport.



GoPro's incredible HD HERO camera retails for $299 and can be found at motorcycle accessory dealers nationwide or online at www.goprocamera.com



The Lucas Oil AMA Pro Motocross
Championship continues this weekend with the Rockstar Energy High Point
National Presented by Centra Bank from High Point Raceway in Mt.
Morris, Pa., on Saturday, June 12. Gates drop at 1 p.m. EST.



For tickets and fan and racing information on the 2010 Lucas Oil AMA Pro Motocross Championship, log on to www.allisports.com.



For more information about the
2010 Lucas Oil AMA Pro Motocross Championship, please contact media
coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5750.





About the Lucas Oil AMA Pro Motocross Championship
The
Lucas Oil AMA Pro Motocross Championship is the world's most
prestigious motocross series. The Series is managed and produced by MX
Sports Pro Racing, whose mission is to raise awareness of motocross
racing through the promotion of professional championship racing events
nationwide.



The series is also produced in
conjunction with Alli, the Alliance of Action Sports, a global business
that encompasses national and international action sports events,
multimedia production and a consumer-based lifestyle brand.



Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.



The Lucas Oil AMA Pro Motocross
series is sanctioned by AMA Pro Racing, the premier professional
motorcycle racing organization in North America. AMA Pro Racing
operates a full schedule of events and championships across every
spectrum of motorcycle competition.



About GoPro

Based in Half Moon Bay, California, GoPro is the world's leading
manufacturer of ultra-convenient wearable and gear mountable HD
cameras. Since 2004, GoPro has been designing cameras and accessories
that make it easy for people to capture images and video during their
favorite activities. Its products include the patented HERO® line of
shockproof/waterproof wearable cameras and gear-attachment devices. www.gopro.com


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