MX Sports Pro Racing Announces Third Annual American Motocross Season Celebration Following Traxxas Pala National

Celebration Will Recognize the Champions and Achievements of 2011 Season

MORGANTOWN, W.Va.
(August 23, 2011) - One day after the checkered flag falls at the
Traxxas Pala National on September 10, bringing the 2011 Lucas Oil AMA
Pro Motocross Championship to a close, the celebration will continue on
Sunday evening. MX Sports Pro Racing and Alli, the Alliance of Action
Sports, will host the third annual American Motocross Season Celebration
from Pechanga Resort & Casino, in Temecula, Calif., celebrating
this summer's champions, and the many moments that made 2011 one of the
most memorable seasons in history. The event is scheduled to begin at
5:30 p.m. PST.

On
Sunday, September 11, the teams and riders of the Lucas Oil AMA Pro
Motocross Championship and the AMA ATV Motocross Championship by DWT,
along with many members of the motocross industry, will gather to honor
the title winners in the 450 Class, 250 Class, WMX Class and Pro ATV
Class. The festivities will be emceed by SPEED and NBC host Jason
Weigandt, along with trackside public address announcer Tim Cotter. The
two respective voices of American Motocross will take a look back at all
each round of the two- and four-wheeled motocross championships, and
the highlights that shaped how the titles unfolded in each division.

Headlining
the several awards that will be handed out that evening are the coveted
Edison Dye Motocross Cup, for the 450 Class, the Gary Jones Motocross
Cup, for the 250 Class, and the Gary Denton Motocross Cup, for Pro ATV -
with each trophy being awarded to the rider and team that claimed each
respective championship. Additionally, the Women's Motocross Cup will be
presented to the rider and team that captured the WMX Class title.

All
four of the respective 2011 champions will have their chance in the
spotlight, receiving their own trophy and distinguished medal,
commemorating their achievement, and serving as the ideal complement to
the exclusive number one plates that will adorn their bikes the
following season. MX Sports Pro Racing will also recognize the 2011
Sportsman of the Year, which is given to the rider that exhibited the
determination and class often identified with the most renowned names in
the sport, as well as hand out Rookie of the Year accolades to the top
first-year rider in each class.

Moreover,
the Team Manager of the Year, Motocross Team of the Year, and Transport
Driver of the Year will give credit to people behind the scenes of
American Motocross. These are the individuals that make it possible for
the world's best riders, and a nation full of avid motocross fans, to
enjoy a premier global competition in one of the toughest sports on the
planet.

Prior
to the festivities on Sunday evening, the Road 2 Recovery Golf
Tournament will take place from the Temecula Creek Inn Golf Course. The
biggest names in American Motocross will hit the links, with friends and
teammates, to enjoy some friendly golf competition and have some fun
away from the track.

The Pechanga Resort & Casino is located mere minutes from Pala Raceway at:

45000 Pechanga Parkway
Temecula, CA 92592

For reservations, and additional information about Pechanga Resort & Casino, log onto www.pechanga.com, or call 1-888-PECHANGA.

For additional information about the American Motocross Season Celebration, please contact MX Sports' Kelly Kirby at Kelly@mxsports.com, or call at 304-284-0080.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil AMA Pro Motocross Championship. The
industry leader in off road powersport event production and management,
its mission is to showcase the sport of professional motocross
competition at events throughout the United States. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
organizes events for thousands of action sports athletes each year and
attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that
encompasses national and international action sports tours and events,
multimedia production, and a consumer facing lifestyle brand. The
Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the Dew
Tour, Winter Dew Tour, China Invitational, King of Wake series, and the
Gatorade Free Flow Tour. Alli TV Productions creates original content,
produces and presents content with partners, and distributes Alli
content through a variety of channels. Alli is owned by NBC Sports and
MTV Networks and represents a network of athletes, fans, brands and
properties. Its mission is to facilitate the momentous growth of action
sports, through competition and lifestyle, for a new generation of fans
and athletes. The Alli properties are home to more than 550,000
spectators each year and broadcasts more than 150 hours of original
content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of the
fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the AMA
Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.