Press Release

MAKITA Goes Pink at Supercross






MAKITA GOES PINK TO SUPPORT BATTLE AGAINST BREAST CANCER





Experience More Rig trimmed with pink as Makita backs Susan G. Komen
Foundation at "Supercross Goes Pink" in Anaheim


February
7, 2011, La Mirada, CA – Makita, a worldwide manufacturer of
technologically advanced power tools that are more compact with less
weight yet deliver industrial strength power and results, donned pink
at Saturday's Supercross race at Angel Stadium in Anaheim, CA, in
support for the battle against breast cancer.



The Makita Experience More Rig was trimmed with pink in support of Supercross-Goes-Pink at Angel Stadium.



Makita,
the Official and Exclusive Power Tool of Supercross for 2011 and a
primary sponsor of the Rockstar Makita Suzuki Team, decorated the
53-foot Experience More with pink in honor of the second annual
"Supercross Goes Pink" race event in support of finding a cure for
breast cancer.


Rockstar Makita Suzuki team riders Ryan Dungey
(top-right) and Brett Metcalfe also donned pink gear during
their races.  In addition, volunteers from Susan G. Komen for the Cure
were with Makita in the open pits area before the race to hand out
literature and increase breast cancer awareness as part of the
foundation's effort to fight the disease.


Supercross fans waiting
in line to meet team riders Ryan Dungey and Brett Metcalfe – or to try
out demonstrations of Makita's latest power tool solutions – were also
greeted by Susan G. Komen for the Cure volunteers providing information
and resources on breast cancer, including guidelines for self-exams.


"The
Supercross fans have been great. They have been curious and generous,
and people are thanking us for being here supporting the cause," said
Vernelle Blackwell, a volunteer with the Susan G. Komen for the Cure.
"Makita has been extremely helpful.  The first thing you notice from a
distance are the pink ribbons, balloons, and banners on the Makita
rig.  I think it's awesome that a tool company would take interest in
this cause."


For Makita, the "Supercross Goes Pink" event was an
opportunity to get involved not only on the race track, but also in the
open pits area where thousands of race fans converge several hours
before the race.


"Rockstar Makita Suzuki Team Riders Ryan Dungey
and Brett Metcalfe are wearing pink, and they are champions for using
their status to promote this cause," said Wayne Hart, Communications
Manager, Makita USA.  "But as a company, we wanted to do something more
to support the efforts of Susan G. Komen for the Cure.  We are happy to
provide a platform to get in front of race fans and increase awareness,
because the survivors and the volunteers who are fighting this disease
are the true champions."


Saturday was the second annual PINK
themed race in support of finding a cure for breast cancer.  The PINK
Supercross race will help fund the Susan G. Komen 3-Day for the Cure
60-mile walk.  For more information on Susan G. Komen for the Cure®, go
to http://ww5.komen.org/


Makita's Accelerated Presence in Racing and Action Sports
Supercross
is a part of Makita's growing presence in racing and action sports,
both as a sponsor and as a power tool of choice in the pits. Makita and
Suzuki's long term partnership has yielded over 20 championships in
Supercross, Motocross, Superbike, ATV, and Amateur – including Rockstar
Makita Suzuki's Ryan Dungey's historic 2010 championship run in
Supercross and Motocross.  Makita is also a sponsor of the Rockstar
Makita LeDuc Racing team in Short Course Off Road Racing, as well as
the Scheuring Speed Sports Makita Tools Snocross Team.  In addition to
live racing, Makita is the Official Power Tool Sponsor of Major League
Soccer (MLS), and the Mexican National Soccer Team (FMF) during their
competitive matches in the U.S.


About Makita
Makita
is a worldwide manufacturer of industrial quality power tools and
offers a wide range of industrial accessories.  Makita utilizes
leading-edge technology and innovation to engineer tools that are more
compact with less weight yet deliver industrial strength power and
results.  Makita's extensive line of cordless lithium-ion tools
includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 12V max
Lithium-Ion®.  Other best-in-class products include rotary and
demolition hammers and saws equipped with Anti-Vibration Technology™
(AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS)
grinders, miter saws engineered with Deep and Exact Cutting Technology
(DXT), and more.  Makita U.S.A., Inc. is located in La Mirada,
California, and operates an extensive distribution network located
throughout the U.S.  For more information, please call 800/4-MAKITA
(800/462-5482) or visit the website at makitatools.com.  Follow Makita
at facebook.com/makitatoolspage, twitter.com/makitatools, and
youtube.com/makitapowertools.  The Makita Teal color is the trade dress
of Makita Corporation and is protected under common law and registered
with the U.S. Patent and Trademark Office.  Makita is Best in Class
Engineering.





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