MAG Expands to Japan‏

MOTORSPORT
AFTERMARKET GROUP (MAG) EXPANDS INTO JAPAN

Yoshi
Kitaura to Head New MAG Japan
Offices

IRVINE, Calif., Feb. 7, 2011:
Motorsport Aftermarket Group (MAG), a family of leading brands and
businesses
in the motorsport industry, is expanding its sales and marketing
efforts in Japan and setting its sights on Asia’s recovering American
motorcycle market.

“This move reflects our belief that Japan’s
market is on the rebound,” said MAG President & CEO Brian Etter.
“MAG's family of brands plans to be there when it does. Right now
we’re laying groundwork for new products and brands, as well as
supporting the increasing demand for our existing brands of accessories and
aftermarket products. In terms of products and service, MAG continues to
support current Japanese owners of American motorcycles in ways they absolutely
require. No other company goes to the lengths we do to support Japanese
motorcyclists who desire premium American-engineered aftermarket motorcycle
parts and accessories.”

Etter announced Yoshi Kitaura would be Managing
Director of the new MAG Japan
offices, reporting to Thomas Breed, MAG’s Managing Director of International
Sales. Areas of growth in Japan
for the MAG portfolio of brands include distribution and sales of Vance &
Hines, Kuryakyn, Renthal, Progressive Suspension, Performance Machine, RSD, and
Mustang Seats. “Focusing on the v-twin, sport, and dirt markets in Japan will
allow MAG to understand, develop, and supply the evolving Asian
marketplace,” Breed said. “We are aware that markets around the
globe vary dramatically, requiring local knowledge and cooperative partners to
fuel MAG’s future growth and success.”

“MAG has been building its accessory businesses
in Europe, South America, and the Middle East,”
Etter said. “Opening up offices in Japan
will begin our focus on the Pacific Rim. Our
premium brands are global leaders in innovation, and we want customers around
the world to be able to enjoy them. With Yoshi on board, expanding our reach in
Asia is the obvious next step.”

About Motorsport Aftermarket Group

Founded in 2000 and headquartered in Irvine, Calif.,
Motorsport Aftermarket Group (MAG) is a family of leading brands and businesses
in the motorsport industry. MAG businesses and brands operate worldwide as
independently managed business units. MAG businesses and brands work together
in product design and development, marketing and advertising, and special
events, and receive support from the MAG corporate office in the areas of
business development, finance, sourcing, information technology, sales,
marketing and administration. For more information, visit www.maggroup.com.