Lucas Oil Motocross Championship Enters New Era with Historic Season‏ 1

Lucas Oil Motocross Championship Experiences Tremendous Growth and Exceptional Competition During 2010 Season
Historic Season Ushers in New Decade of American Motocross

MORGANTOWN, W.Va.
(October 19, 2010) - The Lucas Oil AMA Pro Motocross Championship
experienced tremendous growth during the 2010 season with an increase
in attendance, television viewership, and online traffic. Thanks to
unprecedented availability, fans from all over the globe now have the
chance to catch the world's most prestigious championship through live
television coverage and exclusive online content, highlighted by live
event streams.

The numbers are staggering, and
fans looking for an in-depth look at what MX Sports Pro Racing and Alli
Sports have accomplished the past two years can do so by reading an
exclusive article in the Sports Business Journal by Action Sports reporter Tripp Mickle.

Massive crowds, like this one at RedBud, were the norm in 2010.
Courtesy Steve Cox/Racer X

Since partnering with Alli Sports
to assume control of the administrative and operational side of the
Lucas Oil AMA Pro Motocross Championship, MX Sports Pro Racing has
emphasized the growth of viewership of the outdoor nationals. Thanks to
exclusive television partnerships with NBC Sports and SPEED, American
motocross fans can now see nearly every round of the world's most
prestigious championship either live or same-day. This was highlighted
by two events in 2010 - Washougal and Pala - that featured live
coverage of both the 450 and 250 classes. In all, over 5 million
viewers tuned in to watch the best motocross riders on the planet
domestically while an international television package has brought
American motocross into 207 million homes across 80 countries,
including live coverage of every round in Brazil, Australia, and
throughout Europe.

Domestic Television Viewership
Hangtown: 629,000
Freestone: 282,000
High Point: 753,000
Budds Creek: 361,000
Thunder Valley: 367,000
RedBud: 663,000
Spring Creek: 439,000
Washougal: 296,000
Unadilla: 811,000
Moto-X 338: 240,000
Steel City: 305,000
Pala: 226,000
Total: 5,372,000

MX Sports Pro Racing also expanded
its live coverage to an even larger platform thanks to its partnership
with Alli Sports, hosting live internet streaming of the first motos at
each round of the 2010 season. Fans logged on to www.AlliSports.com,
the official website of the Lucas Oil AMA Pro Motocross Championship,
and saw the action unfold along with the thousands of fans in
attendance. As a result, online traffic for the series is greater than
ever with over 400,000 viewers participating in the live stream, in
addition to regular visits to the website.

Online Live Stream Viewership
Hangtown: 98,905
Freestone: 28,391
High Point: 26,412
Budds Creek: 32,216
Thunder Valley: 26,812
RedBud: 24,991
Spring Creek: 32,665
Washougal: 29,191
Unadilla: 47,992
Moto-X 338: 36,705
Steel City: 36,832
Pala: 38,334
Total: 459,446

On site, attendance is higher than
ever despite tough economic times throughout the United States. This
season, over a quarter of a million fans attended each of the 12 rounds
of the championship, spanning from California to Massachusetts.
Additionally, the on-track action that makes the Lucas Oil AMA Pro
Motocross Championship the world's premier outdoor motocross series was
better than ever, thanks to a historic season that featured the rise of
a new rookie star, the emergence of a resilient champion for the
future, and the return of a female motocross legend to the top of her
game.

On-Site Attendance
Hangtown: 20,500
Freestone: 17,300
High Point: 18,600
Budds Creek: 18,740
Thunder Valley: 18,350
RedBud: 22,380
Spring Creek: 20,475
Washougal: 19,650
Unadilla: 20,500
Moto-X 338: 15,250
Steel City: 16,800
Pala: 21,750
Total: 230,295

As Ryan Dungey, Trey Canard and
Jessica Patterson stood atop the rest as the national champions in the
respective 450, 250 and Women's Motocross classes, the AMA Pro
Motocross Championship also welcomed five new faces to the all-time
winners' list in the professional men's classes: Ryan Dungey (450), Eli
Tomac (250), Tyla Rattray (250), Dean Wilson (250) and Trey Canard
(250). Additionally, Dungey completed the most successful rookie season
in premier-class history en route to becoming the first rider in AMA
history to win both 450 championships (supercross and motocross) in his
first year, while Canard had one of the most impressive comebacks in
the history of the sport, overcoming a 50-plus-point deficit in the
second half of the season to win his first motocross title.

MX Sports Pro Racing would like to
congratulate its 2010 champions and provide a final statistical
breakdown of the season that was.

2010 Lucas Oil AMA Pro Motocross Championship
Final Statistics

• 450 Class debutant Ryan Dungey is
  the first rider in AMA history to win both the AMA Supercross and AMA
  Motocross premier-class titles as a rookie.


• Since capturing his first career
  title in the 2009 AMA Supercross Lites West Region, Ryan Dungey has won
  four consecutive championships.


• Dungey is the youngest rider in history to win all four AMA championships and the first to do so consecutively.


• After a poor start to the season
  in which he finished eighth overall, Ryan Dungey went on to win 19 of
  the next 22 motos and 10 of the 11 remaining rounds. His average finish
  jumped from 8.0 to 3.3. He was the only rider in the class to win more
  than one moto.


• Andrew Short led all riders with
  11 holeshots, capturing at least one in eight of the 12 rounds. Eight
  different riders claimed holeshots in both classes in 2010.


• Dungey led 48% of the laps completed in 2010 in the 450 Class.


• Brett Metcalfe and Nick Wey are the only two 450 Class riders to score points in all 24 motos.


• With his win at Steel City, Kevin Windham became the oldest winner in AMA history.

• With five different winners
  throughout the 12 rounds of the championship, the 250 Class experienced
  the most parity since the 2005 season that featured six different
  winners.


• Of the five different winners in the 250 Class, four experienced victory for the first time in their careers.


• Trey Canard overcame a 55-point deficit over the second half of the season to win the 250 Class title.


• Through the first half of the
  season, Christophe Pourcel won seven of the 12 250 Class motos with at
  least one win at each of the first six rounds. In the second half he
  won just two motos over the final 12. His average finish fell from 2.5
  to 6.9 over that span.


• Tyla Rattray holds the unique
  statistic of two overall victories in 2010 despite leading just one lap
  in the 250 Class. Both of his overall wins came via a pair of runner-up
  finishes.


• Dean Wilson claimed Rookie of the
  Year honors with two overall wins and a fourth place championship
  result in the 250 Class.


• Eli Tomac became the first rider in history to win his professional debut.


• GEICO Powersports Honda and
  Monster Energy/Pro Circuit/Kawasaki won every 250 Class moto in 2010
  and split overall wins with six apiece.


• Jessica Patterson became just the second factory-backed rider to win a WMX title.


• Ashley Fiolek captured an
  astonishing 13 of 16 holeshots but still came up short in her bid for a
  third consecutive title, despite an average finish of 1.9.


• Patterson and Fiolek were the only riders to lead a lap in the WMX class in 2010.


• Alexah Pearson captured Rookie of the Year honors and a Loretta Lynn's Amateur National Championship title.

The
depth in the WMX Class also increased thanks to more support from
established 450 and 250 class teams for the nation's fastest women.
Courtesy Simon Cudby/Racer X

2010 450 Class:

• Suzuki won its 10^th 450 Championship:
  Tony DiStefano - '75, '76, '77
  Kent Howerton - '80,'81
  Greg Albertyn - '99
  Ricky Carmichael - '05, '06
  Chad Reed - '09
  Ryan Dungey - '10

• Suzuki has also won four of the last six championships in the 450 Class.


• Ryan Dungey becomes the 22^nd different rider to win a 450 Class championship and the 13^th different rider to win a Supercross and Motocross title in the premier class:
  Bob
  Hannah, Donnie Hansen, David Bailey, Jeff Ward, Rick Johnson, Jeff
  Stanton, J.M. Bayle, Jeremy Mcgrath, Jeff Emig, Ricky Carmichael, James
  Stewart, Chad Reed and Ryan Dungey

• Dungey has 10 career 450 Class wins. He is tied with Kevin Windham for 10^th all time.


• Dungey's 10 wins as a rookie is the most in history by a first-year rider. His point total of 543 is also a record.


• Dungey becomes just the fourth rookie in AMA Motocross history to win the 450 Class championship:
  Jeff Ward - 1985
  Jean Michel Bayle - 1991
  Ricky Carmichael - 2000
  Ryan Dungey - 2010

Final Point Standings

1. Ryan Dungey, Belle Plaine, Minn., Suzuki, 543


2. Brett Metcalfe, Australia, Honda, 398


3. Andrew Short, Smithville, Texas, Honda, 393


4. Ben Townley, New Zealand, Honda, 321


5. Mike Alessi, Victorville, Calif., KTM, 314


6. Kyle Chisholm, Valrico, Fla., Yamaha, 266


7. Josh Grant, Riverside, Calif., Yamaha, 260


8. Ryan Sipes, Vine Grove, Ky., Yamaha, 234


9. Kyle Regal, Kemp, Texas, Honda, 224


10. Nick Wey, Dewitt, Mich., Kawasaki, 223

Overall Wins
Ryan Dungey - 10
Chad Reed - 1
Kevin Windham - 1

450 Class Moto Wins
Ryan Dungey - 19
Mike Alessi - 1
Josh Grant - 1
Chad Reed - 1
Andrew Short - 1
Kevin Windham - 1

Wins by Brand
Suzuki - 10
Honda - 1
Kawasaki - 1

Laps Led
Ryan Dungey - 187
Andrew Short - 65
Brett Metcalfe - 39
Ben Townley - 20
Mike Alessi - 19
Josh Grant - 19
Chad Reed - 16
Kevin Windham - 14
Clement Desalle - 4
Total: 383

Holeshots
Andrew Short - 11
Brett Metcalfe - 4
Ryan Dungey - 2
Kevin Windham - 2
Mike Alessi - 1
Justin Brayton - 1
Chad Reed - 1
Ryan Sipes - 1

Top Average Finishers
Ryan Dungey - 3.3
Brett Metcalfe - 5.3
Andrew Short - 6.7

Top Average Starters
Andrew Short - 4.3
Ryan Dungey - 4.8
Ben Townley - 6.6

Top Average Qualifiers
Ryan Dungey - 3.3
Josh Grant - 4.2
Chad Reed - 5.9

Andrew Short (29) found himself at the front of the field with more holeshots than any other rider in 2010.
Courtesy Simon Cudby/Racer X

2010 250 Class:

• Honda won its 13^th 250 Championship
  Marty Smith - '74, '75
  Johnny O'Mara - '83
  Ron Lechien - '85
  Micky Dymond - '86, '87
  George Holland - '88
  Mike Kiedrowski - '89
  Doug Henry - '93, '94
  Steve Lamson - '95, '96
  Trey Canard - '10

• Trey Canard's title ends a 13-year drought for Honda.


• Canard becomes the 24^th different rider to win a 250 Class championship.


• Canard's championship for Honda
  results in a two-year drought for Mitch Payton's Monster Energy/Pro
  Circuit/Kawasaki team - the longest since capturing its inaugural title
  in 1997.


• Canard becomes the eighth rider
  in AMA history to win an AMA Supercross and AMA Motocross title in the
  smaller displacement.


• Canard has five career 250 Class wins. He sits 26^th all-time, tied with Ben Townley, Broc Hepler, Ryan Hughes and fellow Oklahoman Robbie Reynard.

Final Point Standings

1. Trey Canard, Shawnee, Okla., Honda, 474


2. Tyla Rattray, South Africa, Kawasaki, 446


3. Christophe Pourcel, France, Kawasaki, 443


4. Dean Wilson, Scotland, Kawasaki, 437


5. Justin Barcia, Ochlocknee, Ga., Honda, 348


6. Eli Tomac, Cortez, Colo., Honda, 327


7. Broc Tickle, Holly, Mich., Yamaha, 287


8. Blake Wharton, Pilot Point, Texas, Honda, 285


9. Martin Davalos, Ecuador, Yamaha, 251


10. Wil Hahn, Decatur, Texas, Honda, 213

Overall Wins
Trey Canard - 5
Christophe Pourcel - 2
Tyla Rattray - 2
Dean Wilson - 2
Eli Tomac - 1

Moto Wins
Christophe Pourcel - 9
Trey Canard - 8
Dean Wilson - 3
Justin Barcia - 2
Tyla Rattray - 1
Eli Tomac - 1

Wins by Brand
Honda - 6
Kawasaki - 6

Laps Led
Trey Canard - 106
Christophe Pourcel - 104
Dean Wilson - 81
Justin Barcia - 35
Eli Tomac - 35
Wil Hahn - 13
Tommy Searle - 2
Tyla Rattray - 1
Total: 377

Holeshots
Dean Wilson - 6
Eli Tomac - 5
Christophe Pourcel - 4
Trey Canard - 3
Wil Hahn - 3
Justin Barcia - 1
Nico Izzi - 1
Tyla Rattray - 1

Top Average Finishers
Trey Canard - 3.8
Tyla Rattray - 4.2
Dean Wilson - 4.4

Top Average Starters
Christophe Pourcel - 4.4
Dean Wilson - 5.0
Trey Canard - 5.5

Top Average Qualifiers
Christophe Pourcel - 1.4
Trey Canard - 5.1
Broc Tickle - 5.4

Dean Wilson captured Rookie of the Year honors thanks to two impressive overall wins in the 250 Class.
Courtesy Simon Cudby/Racer X

2010 WMX Class:

• Jessica Patterson claimed her
  record sixth WMX Class title, making her the most successful female
  rider in AMA history.


• Patterson never finished below
  second all season, winning six of the eight rounds and boasting an
  average finish of 1.4.

Final Point Standings

1. Jessica Patterson, Tallahassee, Fla., Yamaha, 382


2. Ashley Fiolek, St. Augustine, Fla., Honda, 360


3. Tarah Gieger, Winter Gardens, Fla., Honda, 295


4. Vicki Golden, El Cajon, Calif., Yamaha, 252


5. Mariana Balbi, Brazil, Yamaha, 239


6. Sara Price, Canyon Lake, Calif., Kawasaki, 230


7. Sarah Whitmore, Cheboygan, Mich., KTM, 219


8. Alexah Pearson, Rocklin, Calif., Yamaha, 202


9. Tatum Sik, Temecula, Calif., Yamaha, 179


10. Jacqueline Strong, Sedona, Ariz., Yamaha, 154

WMX Class Overall Wins
Jessica Patterson - 6
Ashley Fiolek - 2

WMX Class Moto Wins
Jessica Patterson - 10
Ashley Fiolek - 6

WMX Class Wins by Brand
Yamaha - 6
Honda - 2

WMX Class Laps Led
Jessica Patterson - 69
Ashley Fiolek - 48
Total: 117

WMX Class Holeshots
Ashley Fiolek - 13
Jessica Patterson - 3

WMX Class Top Average Finishers
Jessica Patterson - 1.4
Ashley Fiolek - 1.9
Tarah Gieger - 4.0

WMX Class Top Average Starters
Jessica Patterson - 2.2
Ashley Fiolek - 2.8
Sara Price - 5.9

WMX Class Top Average Qualifiers
Jessica Patterson - 1.8
Ashley Fiolek - 2.0
Tarah Gieger - 2.5

Alexah Pearson grabbed Rookie of the Year accolades in the WMX Class.
Courtesy Simon Cudby/Racer X

Series Awards

Rockstar Energy Fast Lap Award
Hangtown
Mike Alessi - 2:15.130

Freestone
Ryan Dungey - 2:09.704

High Point
Andrew Short - 2:20.949

Budds Creek
Ryan Dungey - 2:01.398

Thunder Valley
Ryan Dungey - 2:11.857

RedBud
Ryan Dungey - 2:17.154

Spring Creek
Ryan Dungey - 2:09.355

Washougal
Brett Metcalfe - 2:11.784

Unadilla
Ryan Dungey - 2:10.542

Moto-X 338
Ryan Dungey - 2:02.764

Steel City
Ryan Dungey - 2:27.474

Pala
Ryan Dungey - 2:20.170

Ryan
Dungey was more often than not the fastest rider in 2010, capturing
nine Rockstar Energy Fast Laps and a one-of-a-kind Rockwell Watch.
Courtesy Simon Cudby/Racer X

Ricky Carmichael Hard Charger Award
Hangtown
Ben Evans, Ryan Morais, Jake Moss / +14 spots

Freestone
Ben Townley / +21 spots

High Point
Jake Weimer / +21 spots

Budds Creek
Weston Peick / +16 spots

Thunder Valley
Jake Weimer / +26 spots

RedBud
Justin Brayton / +20 spots

Spring Creek
Martin Davalos / +22 spots

Washougal
Mike Alessi / +22 spots

Unadilla
Blake Wharton / +12 spots

Moto-X 338
Brett Metcalfe / +27 spots

Steel City
Michael Byrne / +16 spots

Pala
Broc Tickle / +27 spots

The RC Hard Charger Award is given to the rider who epitomizes the determination of the GOAT
at each round of the championship by passing the most riders in a single moto.
Courtesy Simon Cudby/Racer X

Muscle Milk Recovery Rider of the Day Award
Hangtown
250 Class: Travis Baker - M1: 23^rd / M2: 10^th
450 Class: Andrew Short - M1: 15^th / M2: 5^th

Freestone
250 Class: Max Anstie - M1: 15^th / M2: 4^th
450 Class: Mike Alessi - M1: 12^th / M2: 5^th

High Point
250 Class: Trey Canard - M1: 14^th / M2: 4^th
450 Class: Tommy Hahn - M1: 11^th / M2: 4^th

Budds Creek
250 Class: Jake Weimer - M1: 21^st / M2: 7^th
450 Class: Ben Townley - M1: 14^th / M2: 3^rd

Thunder Valley
250 Class: Justin Barcia - M1: 16^th / M2: 7^th
450 Class: Matt Moss - M1: 28^th / M2: 19^th

RedBud
250 Class: Alex Martin - M1: 20^th / M2: 10^th
450 Class: Steven Clarke - M1: 16^th / M2: 14^th

Spring Creek
250 Class: Max Anstie - M1: 31^st / M2: 13^th
450 Class: Brett Metcalfe - M1: 16^th / M2: 6^th

Washougal
250 Class: Martin Davalos - M1: 22^nd / M2: 5^th
450 Class: Trent Pugmire - M1: 31^st / M2: 17^th

Unadilla
250 Class: Darryn Durham - M1: 33^rd / M2: 7^th
450 Class: Derek Anderson - M1: 29^th / M2: 19^th

Moto-X 338
250 Class: Ian Trettel - M1: 17^th / M2: 10^th
450 Class: Ryan Sipes - M1: 32^nd / M2: 8^th

Steel City
250 Class: Dean Wilson - M1: 17^th / M2: 3^rd
450 Class: Jason Lawrence - M1: 28^th / M2: 15^th

Pala
250 Class: Martin Davalos - M1: 14^th / M2: 6^th
450 Class: Weston Peick - M1: 23^rd / M2: 11^th

Brett
Metcalfe was just one of many riders who were able to bounce back from
a rough first moto and secure a solid second moto effort to claim the
Muscle Milk Recovery Award.
Courtesy Simon Cudby/Racer X

MotorcycleUSA.com WMX Holeshot Award
Hangtown
M1: Ashley Fiolek / M2: Jessica Patterson

Freestone
M1: Ashley Fiolek / M2: Ashley Fiolek

Thunder Valley
M1: Ashley Fiolek / M2: Jessica Patterson

RedBud
M1: Ashley Fiolek / M2: Ashley Fiolek

Spring Creek
M1: Ashley Fiolek / M2: Ashley Fiolek

Moto-X 338
M1: Ashley Fiolek / M2: Ashley Fiolek

Steel City
M1: Jessica Patterson / M2: Ashley Fiolek

Pala
M1: Ashley Fiolek / M2: Ashley Fiolek

WMX Top Rekluse Rider
Hangtown
Jacqueline Strong

Freestone
Jacqueline Strong

Thunder Valley
Jacqueline Strong

RedBud
Nicole Madsen

Spring Creek
Jacqueline Strong

Moto-X 338
Nicole Madsen

Steel City
Sherri Cruse

Pala
Sherri Cruse

For fan and racing information on the Lucas Oil AMA Pro Motocross Championship, log on to www.allisports.com/motocross.

For more information about the
2011 Lucas Oil AMA Pro Motocross Championship, please contact media
coordinator Brandon Short via email at brandon@mxsports.com or by telephone at (949) 365-5750.

About the Lucas Oil AMA Pro Motocross Championship
The
Lucas Oil AMA Pro Motocross Championship is the world's most
prestigious motocross series. The Series is managed and produced by MX
Sports Pro Racing, whose mission is to raise awareness of motocross
racing through the promotion of professional championship racing events
nationwide.

The series is also produced in
conjunction with Alli, the Alliance of Action Sports, a global business
that encompasses national and international action sports events,
multimedia production and a consumer-based lifestyle brand.

Alli is owned by NBC Sports and MTV Networks and represents a vast network of athletes, fans, brands and properties.

The Lucas Oil AMA Pro Motocross
series is sanctioned by AMA Pro Racing, the premier professional
motorcycle racing organization in North America. AMA Pro Racing
operates a full schedule of events and championships across every
spectrum of motorcycle competition.