Press Release

Lucas Oil AMA Pro Motocross Championship Series Begins This Weekend with New Digital Platform on allisports.com

BURR RIDGE, Ill. (May 21, 2009) - The 2009 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday, May 23, at Glen Helen Raceway in San Bernardino, California. In conjunction with the opening round, MX Sports Pro Racing and Alli, the Alliance of Action Sports, are pleased to announce a brand new digital hub for Motocross on allisports.com, which hosts the full roster of Alli properties and is a leading source of action sports content and news.


The Lucas Oil AMA Pro Motocross Championship portion of allisports.com will feature live-streaming videos, as well as the groundbreaking Racer X Motocross Shows, from all 12 rounds of the summer tour. The site will also host breaking news, action and lifestyle photography, blogs, athlete bios, and more editorial content, in addition to live streams for event timing and scoring. In addition, it will house the latest news regarding the Monster Energy Fan Fests, partner information, press releases, media updates and options for race fans to purchase tickets.


"We're thrilled to be launching the Lucas Oil AMA Pro Motocross Championship site as part of allisports.com," said Wade Martin, CEO of Alli, the Alliance of Action Sports. "The Lucas Oil AMA Pro Motocross Championship is a remarkable series that has captured the attention of the world's most loyal Motocross fans. We hope to provide a 360-degree platform for the fans to seek out the content they are after with the new digital platform as well as the first ever live race broadcasts on NBC and Speed."


"This is a pivotal year for American Motocross, and we are very pleased with the progress so far," added Davey Coombs, Vice President of MX Sports. "With the all-new Allisports.com website, along with our network coverage on NBC and Speed, and a comprehensive international distribution package, fans all over the world now have the opportunity to follow the Lucas Oil AMA Pro Motocross Championships, and see the world's best motocross racers: Ryan Villopoto, Chad Reed, Ryan Dungey, Tyla Rattray, Christophe Pourcel, Tommy Searle, Andrew Short-they are coming out to compete for this championship."


For more information on the Lucas Oil AMA Pro Motocross Championships, please visit allisports.com.


 

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