Lucas Oil AMA Pro Motocross Championship Promoters Summit Takes Place in Atlanta

MORGANTOWN, W.Va. (March 4, 2011)
- This past weekend, MX Sports Pro Racing and Alli, The Alliance of
Action Sports, had a series of meetings with members of both the NPG
(National Promoters Group) and Motocross race team management. Taking
place in conjunction with the AMA Supercross Championship at the
Georgia Dome, the meeting covered virtually every aspect of the
upcoming 2011 Lucas Oil AMA Pro Motocross Championship season and
included detailed discussions on operations and series marketing.

The 2011 season marks the 40^th anniversary of the AMA Pro
Motocross series and to celebrate, MX Sports Pro Racing will have
several significant announcements over the coming weeks, which are
expected to enhance and grow the way that fans enjoy the world's most
prestigious motocross championship.

"We want to first express our utmost gratitude to Feld Motor Sports
for being supportive of our series and allowing this summit to commence
at one of their most prestigious races of the season-and what a great
race Atlanta was!" said MX Sports Vice President Davey Coombs.

"With 2011 being an important milestone for this championship
series, our team, in conjunction with Alli and the NPG, is working
overtime to pull out all the stops, with the goal to make sure that we
fully embrace the latest technology and continue to grow the footprint
of American Motocross for our athletes, our industry and especially our
loyal fans. It's going to be the best season ever for motocross fans
all over the world."

Founded in 1997, the NPG is an organization of the AMA Pro Motocross
Championship promoters created to assist them in their efforts to work
together and produce a cohesive, consistent outdoor motocross
championship. Since 2009, MX Sports Pro Racing has been the managerial
body of the championship, but the NPG plays an integral role in
ensuring that the series continues to prosper and reach new levels of
exposure.

The 2011 Lucas Oil AMA Pro Motocross Championship commences on
Saturday, May 21 with the Hangtown Motocross Classic from Rancho
Cordova, Calif., just minutes from the state capital of Sacramento.

Tickets for the 2011 season are on sale at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For more information on the Lucas Oil AMA Pro Motocross Championship, please log on to www.allisports.com/motocross.

For media information about the Lucas Oil AMA Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.

About the Lucas Oil AMA Pro Motocross Championship

The Lucas Oil AMA Pro Motocross Championship is the world's most
prestigious motocross series. The Series is managed and produced by MX
Sports Pro Racing, whose mission is to raise awareness of motocross
racing through the promotion of professional championship racing events
nationwide.

The series is also produced in conjunction with Alli, the Alliance
of Action Sports, a global business that encompasses national and
international action sports events, multimedia production and a
consumer-based lifestyle brand. Alli is owned by NBC Sports and MTV
Networks and represents a vast network of athletes, fans, brands and
properties.

The Lucas Oil AMA Pro Motocross series is sanctioned by AMA Pro
Racing, the premier professional motorcycle racing organization in
North America. AMA Pro Racing operates a full schedule of events and
championships across every spectrum of motorcycle competition.