Breast Cancer Awareness at Anaheim Supercross
Troy Lee Designs and The Keep A Breast Foundation will team up to raise
awareness for breast cancer during Anaheim round 3 of AMA Supercross,
where the Troy Lee Designs / Lucas Oil / Honda race team will wear Pink
GP Air "Bolt" Gear and customized "Love / Hate" AIR helmets to
commemorate the race. The campaign is part of a larger effort to
dedicate the entire race to breast cancer awareness. Event organizers
are asking fans and racers to show support by wearing pink on February 13.
Keep A Breast and Troy Lee Designs have created beautifully designed
breast casts with Supercross Announcers Erin Bates and Ashley Phillips,
which will be on display at the Troy Lee Designs hospitality area at
Anaheim 3, and will be auctioned off for the non-profit during an
online auction starting Friday, February 12th through Thursday, February 25th.
"When the opportunity came for us to work with the Keep A Breast
Foundation, I was really excited about coming together to raise
awareness about breast cancer and someday finding a cure," says Ashley
Phillips. "Any contribution I can make to the research is worth it to
me, even if it means getting wrapped in plaster from the waist up! My
aunt was diagnosed five years ago, but it wasn't until one of my
friends was diagnosed that I realized its impact on generations of
women. Both my aunt and friend are now in full remission! I hope this
experience and the entire day will bring more awareness of this disease
within our sport."
Keep A Breast, making their first appearance in the motocross world at
this race, will also provide race fans with information about breast
cancer prevention at the Troy Lee Designs hospitality area, where the
Troy Lee Designs / Lucas Oil / Honda race team, (Wil Hahn, Cole Seely
and Christian Craig) will also be on hand to show their support and
sign autographs, along with top-ranked TLD sponsored Women's Motocross
(WMX) rider Tarah Geiger. The team will be signing autographs from 2:50
to 3:30pm, pending any weather or schedule changes.
For more information about Keep A Breast's partnership with Troy Lee Designs, please visit: www.troyleedesigns.com/breastcancer
Video also available at: www.youtube.com/troyleedesigns
About Keep A Breast Foundation
The Keep A Breast Foundation Breast Casts™ are part of KAB's
unique campaigns to use art and artistic expression to inform young
people about methods of prevention, early detection, coping and
support. This awareness campaign is like no other, harnessing the power
of art to communicate complex feelings and thoughts about health, the
female form and ultimately about breast cancer. Combining sculpture,
philanthropy, and symbolic artistry, the one-of-a-kind plaster forms of
the female torso are customized by artists and auctioned to raise funds
for breast cancer programs all over the world. Through these programs
Keep A Breast strives to eradicate breast cancer by inspiring young
people to adopt lifestyle choices that have long-term health benefits.
Keep A Breast's Mission Statement
The Keep A Breast Foundation™ is a 501(c)(3) non-profit
organization. Our mission is to help eradicate breast cancer by
exposing young people to methods of prevention, early detection and
support. Through art events, educational programs and fundraising
efforts, we seek to increase breast cancer awareness among young people
so they are better equipped to make choices and develop habits that
will benefit their long-term health and well-being.
About Troy Lee Designs
Since 1981, Troy Lee has been customizing helmets "For The World's
Fastest Racers." Our relentless commitment to creating products that
exceed the cutting edge in style, design and quality, has given us the
reputation as an innovator in many different racing fields. Troy Lee
Designs has grown over the past three decades to include a product line
ranging from high-performance helmets, to a complete line of racing
gear and casual wear . With an amazing team of racers, from Indycar to
World Rally to NASCAR, Motocross to Enduro to Freestyle, Dirt Track to
Road Racing, Mountain Biking to BMX, we have been fortunate to work
with the best in the world. We at Troy Lee Designs appreciate the fact
that every day the racers get out there and put it all on the line.
Troy Lee Designs and The Keep A Breast Foundation will team up to raise
awareness for breast cancer during Anaheim round 3 of AMA Supercross,
where the Troy Lee Designs / Lucas Oil / Honda race team will wear Pink
GP Air "Bolt" Gear and customized "Love / Hate" AIR helmets to
commemorate the race. The campaign is part of a larger effort to
dedicate the entire race to breast cancer awareness. Event organizers
are asking fans and racers to show support by wearing pink on February 13.
Keep A Breast and Troy Lee Designs have created beautifully designed
breast casts with Supercross Announcers Erin Bates and Ashley Phillips,
which will be on display at the Troy Lee Designs hospitality area at
Anaheim 3, and will be auctioned off for the non-profit during an
online auction starting Friday, February 12th through Thursday, February 25th.
"When the opportunity came for us to work with the Keep A Breast
Foundation, I was really excited about coming together to raise
awareness about breast cancer and someday finding a cure," says Ashley
Phillips. "Any contribution I can make to the research is worth it to
me, even if it means getting wrapped in plaster from the waist up! My
aunt was diagnosed five years ago, but it wasn't until one of my
friends was diagnosed that I realized its impact on generations of
women. Both my aunt and friend are now in full remission! I hope this
experience and the entire day will bring more awareness of this disease
within our sport."
Keep A Breast, making their first appearance in the motocross world at
this race, will also provide race fans with information about breast
cancer prevention at the Troy Lee Designs hospitality area, where the
Troy Lee Designs / Lucas Oil / Honda race team, (Wil Hahn, Cole Seely
and Christian Craig) will also be on hand to show their support and
sign autographs, along with top-ranked TLD sponsored Women's Motocross
(WMX) rider Tarah Geiger. The team will be signing autographs from 2:50
to 3:30pm, pending any weather or schedule changes.
For more information about Keep A Breast's partnership with Troy Lee Designs, please visit: www.troyleedesigns.com/breastcancer
Video also available at: www.youtube.com/troyleedesigns
About Keep A Breast Foundation
The Keep A Breast Foundation Breast Casts™ are part of KAB's
unique campaigns to use art and artistic expression to inform young
people about methods of prevention, early detection, coping and
support. This awareness campaign is like no other, harnessing the power
of art to communicate complex feelings and thoughts about health, the
female form and ultimately about breast cancer. Combining sculpture,
philanthropy, and symbolic artistry, the one-of-a-kind plaster forms of
the female torso are customized by artists and auctioned to raise funds
for breast cancer programs all over the world. Through these programs
Keep A Breast strives to eradicate breast cancer by inspiring young
people to adopt lifestyle choices that have long-term health benefits.
Keep A Breast's Mission Statement
The Keep A Breast Foundation™ is a 501(c)(3) non-profit
organization. Our mission is to help eradicate breast cancer by
exposing young people to methods of prevention, early detection and
support. Through art events, educational programs and fundraising
efforts, we seek to increase breast cancer awareness among young people
so they are better equipped to make choices and develop habits that
will benefit their long-term health and well-being.
About Troy Lee Designs
Since 1981, Troy Lee has been customizing helmets "For The World's
Fastest Racers." Our relentless commitment to creating products that
exceed the cutting edge in style, design and quality, has given us the
reputation as an innovator in many different racing fields. Troy Lee
Designs has grown over the past three decades to include a product line
ranging from high-performance helmets, to a complete line of racing
gear and casual wear . With an amazing team of racers, from Indycar to
World Rally to NASCAR, Motocross to Enduro to Freestyle, Dirt Track to
Road Racing, Mountain Biking to BMX, we have been fortunate to work
with the best in the world. We at Troy Lee Designs appreciate the fact
that every day the racers get out there and put it all on the line.
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| Photo: goongraphix |
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| Photo: goongraphix |
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| Photo: goongraphix |
2/11/2010 5:59pm
View replies to: Keep A Breast Foundation Partners with Troy Lee Designs for Anaheim 3 Supercross
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