K&N Becomes Official Air and Oil Filter of the AMA Arenacross Series

AURORA, Ill. (January 20, 2011) – Feld Motor Sports^®
announced today that K&N Engineering, a leader in aftermarket
high-performance filters, has joined the AMA Arenacross Series as the
official air and oil filter series sponsor for the 2011 season.

As
a longtime supporter of the racing industry, K&N is expanding its
consumer base by supporting the AMA Arenacross Series for the first
time in its 40-plus year history.

“We’ve
stepped up to become the official air and oil filter of the AMA
Arenacross Series,” said Nick O’Kane, K&N Powersports manager.
“Arenacross provides a great platform and an immense audience for
K&N filters in all facets of the marketplace.  This will help us
build K&N’s brand awareness at the highest level.”

“We
are excited for K&N to join the AMA Arenacross Series for the 2011
season,” said Jayme Dalsing, director of arenacross. “K&N products
will be exposed to thousands of dedicated fans throughout the most
intimate form of indoor racing around. We look forward to showcasing
their highly touted product line throughout the season.”

The
foray supporting the AMA Arenacross Series community adds to the list
of racing organizations that K&N is a part of from stock cars to
drag racing. As a staple supporter of the privateer lifestyle in the
sport, K&N’s new initiative is taking their involvement to new
heights.

“Every
year, we work with a collection of top teams proving our X Stream
Series Motocross Filters’ performance and effectiveness in arenacross,”
said Johnny Jump, K&N Brand Manager. “Getting to this level with
the AMA Arenacross Series, being able to talk face to face with
consumers in the pits, and showing our diverse collection of
performance filtration products, gives us the opportunity to take this
to the next level.  Our consumers ride and that means they have
trucks.  The K&N performance intake systems make horsepower, and
when you’re hauling bikes or a trailer, that’s exactly what you need.”

Based
in Riverside, Calif., K&N began in 1969 developing washable and
reusable performance high-flow air filters for off-road motorcycles.
Now, still as a family-owned company, it has become a leader in the
powersports industry. With its sponsorship of the AMA Arenacross Series
for 2011, K&N’s on-site presence will be felt throughout the
championship.

New
for 2011! Live timing and scoring from each round of the AMA Arenacross
Series. To follow the intense racing action live, log onto www.arenacross.com.  For all media requests, please contact Brandon Short at brandon@nextlevelsportsinc.com or 949-365-5750.

Never miss out on the latest news! Follow the AMA Arenacross Series on Facebook and Twitter! Log on to http://www.facebook.com/AMAarenacross and http://twitter.com/arenacross today!

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