Inaugural Monster Energy Cup Invades Sam Boyd Stadium October 15 5

World’s Top Supercross Racers Compete for $1 Million

AURORA, Ill. – Feld Motor Sports® announced today the
creation of an inaugural event called the Monster Energy Cup, which
posts a purse of a quarter-of-a-million dollars and a potential  $1
million bonus, that will take place at Las Vegas’ Sam Boyd Stadium on
October 15. This invitation-only race will showcase the world’s top
supercross racers live on SPEED in a three-hour broadcast.

This
lucrative event posts a $250,000 purse with the winner walking away
with a $100,000 check, and for the “first time ever” a shot at $1
million. The Monster Million will be awarded to the winner of all three
main events.

“The Monster Energy Cup is designed around a
racing format that will challenge the racers unlike any other
supercross event featuring an epic endurance challenge of a
three-stage. 30-lap main event,” said Todd Jendro, senior director of
two wheel operations, Feld Motor Sports. “This newly created format
incorporates three main events, where riders will engage in three
races, battling for rights to win the inaugural Monster Energy Cup. The
event will feature a one-class format, offering riders the option to
choose the bike of their choice, including 250-450cc four strokes or
125cc and 250cc two strokes.  The unique “all in” option presents
riders with maximum flexibility, manufacturers with a variety of set-up
options and the perfect showcase for supercross fans.”

The
unique hybrid track will consist of supercross/motocross terrain and
will have a tremendous motocross-style influence, making it unlike any
other stadium race in the world. This track will be the perfect blend
of supercross and motocross combined and created into the ultimate
battleground.

“We wanted to create a spectacular standalone
event that we knew would excite the fans, riders, teams and media,”
said Bruce Stjernstrom, Monster Energy’s Vice President of Sports
Marketing. “With a million dollars up for the taking - and with the
world’s best riders all expected to attend - the Monster Energy Cup
will be a race no one will want to miss.”

The stars of the next
generation and the stars of tomorrow, the Monster Energy Cup will
feature the Super-Mini class and the 250 A class, respectively. The top
15 riders from each class in the AMA Loretta Lynn’s Amateur National
Championships will make up the starting grid for these special events.

Cross Club members will receive a 50%-off discount during the exclusive May 9-10 pre-sale. To join the Cross Club, click here. Jackpot seats are $60 and regular seats are $50.

Tickets
for the 2011 Monster Energy Cup can be purchased at the Thomas &
Mack Center Box Office, the Galleria at Sunset, all Stations and Fiesta
Casinos, online at www.UNLVtickets.com, www.supercrossonline.com or by phone at (866) 8-FINALS. Tickets will be available at the Sam Boyd Stadium Box Office on the day of the event only.

Cross Club and National On-Sale Dates:
Exclusive Cross Club On-Sale Dates: May 9-10
Online Pre-Sale Dates: May 11-12
Public National On-Sale Date: May 13

About Feld Motor Sports®
Feld
Motor Sports®, Inc. is the world leader in specialized arena and
stadium-based motor sports entertainment.  Feld Motor Sports, Inc.
productions include Advance Auto Parts Monster Jam®, Monster Energy
Supercross, AMA Arenacross Series, Nuclear Cowboyz℠, and IHRA® Nitro
Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the
world’s largest producer of live family entertainment.  For more
information on Feld Entertainment, visit www.feldentertainment.com.