Husqvarna Challenge Cup Supermoto Race Announced

Press Release

September 10, 2009 - Woodcliff Lake, NJ -- The inaugural Husqvarna Supermoto Challenge Cup race is set for Clio, Michigan's Auto City Speedway on Sunday, September 27, 2009. This event coincides with the third round of the MISupermoto series www.misupermoto.com and will showcase riders competing on Husqvarna motorcycles.

Adrien Chareyre at X Games 15." title="Photos: Scott Cox / Resmarket.com
Adrien Chareyre at X Games 15." style="margin-left: 0pt; margin-right: 8px; display: block; float: left; width: 298px; height: 276px;" class="yui-img" src="https://cdn.vitalmx.com/photos/stories/2009/09/091309husky1.jpg">"Supermoto racing continues to be an important focus for Husqvarna and we think MISupermoto's Husqvarna Challenge Cup is an excellent fit for us," explains Husqvarna Motorcycles North America President Mark Brady. "It will provide an excellent opportunity to demonstrate the quality and performance of Husqvarna supermoto bikes." No stranger to the sport, Husqvarna is the two-time defending S1 Supermoto title holder. Most recently, World Supermoto champ Adrien Chareyre put a stock Husqvarna SM450 onto the podium at X Games 15.

The 12-lap Husqvarna Challenge Cup race will take place between the amateur and professional main events during final round action of the MISupermoto season. Up to 20 Husqvarna riders of all skill levels will participate. Should entries exceed 20, the Challenge Cup field will be divided into two 12-lap races organized by skill level."

"We are incredibly excited to present this first Husqvarna Challenge Cup Race," said Dave Duprey, owner of MISupermoto and a professional supermoto racer himself. "The fact that Husqvarna is making such an investment in both the promotion and sponsorship of this race is good for supermoto, not only here in the Midwest but also across the country. We look forward to the opportunity to support Husqvarna's Challenge Cup Race and putting on an exciting show."

SM 450 R Husqvarna has agreed to put up a significant purse. The Challenge Cup winner receives a $1,000 gift certificate that can be used at any Husqvarna motorcycle dealership in the Midwest. Second-place will receive a $500 gift certificate, and the third place finisher gets a $250 gift certificate. Gift certificates can be used for any purchase including a new motorcycle, parts, accessories, apparel or service at any Husqvarna dealer in Illinois, Michigan, Ohio or Wisconsin.

According to Brady, a positive response to this first Challenge Cup Race could set the stage for a multi-race Challenge Cup Series in 2010. Among the possible incentives for racers to participate in a 2010 series could be significantly discounted Husqvarna supermoto race bikes and a free racing jersey for each participant. Details for the proposed 2010 Challenge Cup series would be finalized this winter after evaluating the success of the inaugural event.

Husqvarna supermoto riders who would like to register for the inaugural Challenge Cup race and any other racers with questions should contact Ray Peabody, publisher of Midwest Motorcyclist™ ( Link), at (810) 923-8738 or via e-mail at publisher@midwestmotorcyclist.com. Peabody is working with Husqvarna North America to promote and organize the Challenge Cup race.

Husqvarna Motorcycles. Tradition on two wheels since 1903.

Husqvarna Motorcycles, a part of the BMW Group since October 2007, are widely known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna motorcycles have been designed and manufactured in Varese, Italy since 1987.

Husqvarna Motorcycles NA, LLC

Husqvarna Motorcycles NA, LLC is part of BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America is located in Woodcliff Lake, NJ. Husqvarna Motorcycles NA, LLC returned to off-road racing competition in 2008 and during 2009 Husqvarna will expand its professional race team to compete in AMA GNCC, Endurocross, National Hare&Hound, the AMA Hare Scrambles Series, and WORCS competition. Husqvarna team riders will compete in the premier classes of each series aboard 2009 Husqvarna TXC 450, TXC 510, and WR 300 off-road models.