Honda Red Rider Rewards Program Teams Up With XTRM‏

Torrance, CA:
American Honda is proud to announce an exciting new venture between the
Honda Red Rider Rewards program and XTRM Sports Network—experts in race
contingency processing and social media—for the upcoming 2011 racing
season.

The Honda Red Riders Rewards contingency program will utilize XTRM
Sports Network’s unique software to provide real time distribution and
management of cash and electronic coupon payouts, as well as results
tracking. Offering one of the most comprehensive race contingency
programs in the industry, the Honda Red Rider Rewards program doubled
the number of events eligible for payouts in 2011 to more than 700 race
events nationwide.

“Racers no longer need to fill out paper forms after each race where
they earn Honda contingency rewards,” said Keith Dowdle, Assistant
Manager Motorcycle Shows, Sports and Honda Riders Club of America™
(HRCA®). “With XTRM there’s a one-time annual sign-up and that’s it.
After that, they just race, place, and their Honda Red Rider Rewards
Visa® card will be automatically loaded with their winnings.”

Administered by the HRCA, prizes are awarded to top-place finishers
at select road racing, off-road, dirt track, Arenacross, Supercross,
motocross and ATV events in both amateur and professional series across
the U.S. Powered by XTRM, Honda Red Rider Rewards Visa cards will
automatically be loaded with winnings and can be used anywhere that
Visa is accepted. For more information about the American Honda Red
Rider Rewards program and to create an XTRM account, visit powersports.honda.com/racing/contingency.aspx.

About Honda
American Honda Motor Co., Inc.,
is the sole distributor of Honda motorcycles, scooters, ATVs and
personal watercraft in the U.S. American Honda’s Motorcycle Division
conducts the sales, marketing and operational activities for these
products through authorized Honda dealers. For more information on
Honda products, go to powersports.honda.com.

Honda Red Rider Rewards program inquiries may be directed to the info hotline at 866-367-9289.