Honda Pro Racing Develops Social Media and Multilingual Functionality

Honda’s all encompassing motorcycle racing website www.hondaproracing.com has branched out into the social network and widened its international appeal with the addition of multilingual functionality.

It is now possible to follow Honda Pro Racing on www.twitter.com/hondaproracing, become a fan of the site on www.facebook.com/hondaproracing and subscribe to the dedicated Honda Pro Racing You Tube Channel www.youtube.com/hondaracingeurope,
making it even easier to keep up to date with the latest racing news
and behind the scenes info from Honda’s associated racing teams and
riders. www.hondaproracing.com
is far more than just a results service, it offers features, images,
videos, blogs and an in-depth view on Honda’s racing involvement in
MotoGP, World Superbikes, MX, Enduro, Trails and many other motorcycle
racing disciplines. Now through Facebook and Twitter, the audience are
also encouraged to voice their opinion and post views and comments (in
any language) on all things Honda Racing. Anyone who has an interest in
Honda’s racing activities can join the community and create discussion
topics, share content or join in with hot debate.

The addition of multilingual functionality on www.hondaproracing.com
makes it even more accessible to the international audience. The
feature utilises the power of the Google™ Translate program to display
web pages in languages as diverse as Africaans and Yiddish, and in all
major European languages. Users simply need to select their preferred
language from a drop-down menu in the top right-hand corner of the home
page to enjoy the enormous variety and depth of material in one of the
most comprehensive motorcycle racing websites on the internet.

www.hondaproracing.com
has now become the ultimate reference tool for any passionate
motorcycle sport enthusiast and Honda aficionado. With the introduction
of Honda Pro Racing on Facebook and Twitter and also the creation of
the Honda Pro Racing You Tube Channel, it is now even easier to fuel
this passion and to consume all things Honda Racing across a variety of
new media platforms.

Robert
Watherston, Manager of Motorcycle Sport, Honda Motor Europe, commented:
“To be able to get so much information on all the different
championships, circuits, machines and riders in all these different
languages – including Japanese – is remarkable! It makes our site truly
international and we hope it will attract even more racing fans to the
amazing world of Honda. Now with the added dimension of a Facebook fan
page, Twitter stream and You Tube Channel, Honda Pro Racing is even
more interactive and accessible than ever before. We hope to build a
community around Honda and showcase the magnetism of the brand”.

Please find attached ‘Honda Pro Racing’ button, available to be used for for link.

Honda Pro Racing website: www.hondaproracing.com
Facebook: www.facebook.com/hondaproracing
Twitter: www.twitter.com/hondaproracing
You Tube: www.youtube.com/hondaracingeurope
Visit the site : www.hondaproracing.com

For further information contact Tom Hobbs
tom.hobbs@honda-eu.com