Husqvarna Marketing Dept. Functions Restructured

Woodcliff Lake, NJ — Effective Sept. 30th, Scot Harden will step down as National Sales & Marketing Manager for Husqvarna Motorcycles North America, LLC. In preparation for Harden’s departure, Husqvarna Marketing Dept responsibilities have been transferred to company President Mark Brady and the Husqvarna Sales Dept. With a focus on special projects, Harden remains with the company in an advisory capacity to help facilitate a smooth transition.

“This was certainly a tough decision to make however there is some exciting new terrain for me to explore and I really look forward to the challenge,” notes the industry veteran. “I’ll always be a Husqvarna rider at heart and I will continue to support the brand for years to come.”

Harden began his career in 1973 as a Husqvarna factory Baja/Desert rider and he remained with the team until 1986, cementing his induction to the AMA Hall of Fame along the way. Throughout his career Harden has held executive sales, marketing and race team management positions with leading European motorcycle OEMs dating back to 1982. He returned to Husqvarna in 2008 and once back in the saddle he treated his sales and marketing role just like another race… strategic planning and intensive preparation followed by twisting the throttle to the stops!

“There is no question Scot played a major role in bringing Husqvarna back to national prominence after the brand had all but disappeared from the North American marketplace,” explains Mark Brady, President of Husqvarna Motorcycles NA, LLC. “We are very grateful for all he accomplished. Between our national racing and press relations efforts alone Scot increased Husqvarna’s visibility and brand name awareness a thousand fold. We are certainly indebted to him for making Husqvarna a household name in the off road scene once again,” notes Brady.

“I wish Husqvarna, its parent company BMW, its loyal dealers, race teams, fans and customers continued success,” says Harden. “Although I will pursue new opportunities in the future, I’ll always look forward to seeing a Husqvarna leading the pack! Looking back over the past two years I am very proud of what our team in Woodcliff Lake has accomplished. One of the greatest sources of pride for me is the fact that a Husqvarna is carrying the number 1 plate in the desert again and seeing Husqvarna running up front in AMA National Enduro, GNCC and other major events like the 2-Stroke World Championships. Husqvarna’s future has never looked brighter!”

Beginning Aug 2nd. Husqvarna dealers should direct questions regarding contingency, co-op advertising, rider support or any other marketing information to their Husqvarna Dealer Relations Manager.

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