GoPro Signs Multi-Year Deal to Support American Motocross and the 2011 Lucas Oil AMA Pro Motocross Championship

MORGANTOWN, W.Va.
(May 18, 2011) - After breaking into American Motocross last season
with its revolutionary high-definition cameras, MX Sports Pro Racing
and Alli, the Alliance of Action Sports, announce GoPro's return for
2011 and beyond as an official supporter of the Lucas Oil AMA Pro
Motocross Championship.

GoPro's
HD HERO line of cameras and accessories has transformed the way live
action is captured today by introducing a truly unique perspective to
the world of motocross. This enables viewers to get a first-hand feel
for the rush riders encounter out on the track. After an impressive
intro to the sport last season, the leader in HD sports cameras returns
on a whole new level, prepared to deliver fresh, new footage for 2011.

"GoPro
is very excited to be back as the Official Sports Camera of the Lucas
Oil AMA Pro Motocross Championship," said Justin Wilkenfeld, GoPro
Director of Sports Marketing. "The series is one of the most dynamic
and grueling race series on the planet and we are proud to support both
the riders and the sport. We feel that the rugged and versatile design
of the GoPro cameras along with the high-quality images they capture
are a perfect fit for the physically demanding nature of professional
motocross racing."

GoPro's
attendance at the track will be stronger than ever as several riders
will be sporting the pocket-sized HD HERO cameras on their helmets at
any given round. Additionally, several of GoPro's professional shooters
will capture one-of-a-kind perspectives as the world's best motocross
riders go bar-to-bar throughout the summer. In an effort to increase
their support of American Motocross, GoPro will bring a wider
viewership to the sport and the series through unique GoPro-produced
content that will be distributed through the brand's social media
platform and at the MX video channel on GoPro.com.
Having already established itself as a strong presence within the
action sports industry, GoPro fans are familiar with the amazing and
unique shots that the HD HERO can deliver. Now, they will have a chance
to enjoy a fresh look at motocross and possibly discover a new passion
for the sport.

"It
is great to have GoPro renew their partnership with the Lucas Oil AMA
Pro Motocross Championship for an additional three years," said Alli's
GM of Strategic Partnerships Mark Carter. "Their products have been
bringing our sport a great perspective in capturing the intense racing
action of this series and we look forward to utilizing their developing
technologies in the years ahead."

As
always, fans of the Lucas Oil AMA Pro Motocross Championship can see
the incredible footage through the premier television broadcasts, in
addition to exclusive series content on the web at www.allisports.com.

The
2011 Lucas Oil AMA Pro Motocross Championship kicks off this Saturday,
May 21, from the Rockstar Energy Hangtown National in Rancho Cordova,
Calif. Tickets are on sale at www.allisports.com. Special discounts and incentives are available for advance ticket purchasers.

For more information on the 2011 series, please log on to www.allisports.com/motocross.

For
media information about the Lucas Oil AMA Pro Motocross Championship,
please contact Media Manager Brandon Short via email at media@mxsportsproracing.com or by phone at 949-365-5750.

MX Sports Pro Racing
MX
Sports Pro Racing manages and produces the world's most prestigious
motocross series - the Lucas Oil AMA Pro Motocross Championship. The
industry leader in off road powersport event production and management,
its mission is to showcase the sport of professional motocross
competition at events throughout the United States. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
organizes events for thousands of action sports athletes each year and
attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that
encompasses national and international action sports tours and events,
multimedia production, and a consumer facing lifestyle brand. The
Alliance includes: the Lucas Oil AMA Pro Motocross Championship, the
Dew Tour, Winter Dew Tour, China Invitational, , King of Wake series,
and the Gatorade Free Flow Tour. Alli TV Productions creates original
content, produces and presents content with partners, and distributes
Alli content through a variety of channels. Alli is owned by NBC Sports
and MTV Networks and represents a network of athletes, fans, brands and
properties. Its mission is to facilitate the momentous growth of action
sports, through competition and lifestyle, for a new generation of fans
and athletes. The Alli properties are home to more than 550,000
spectators each year and broadcasts more than 150 hours of original
content in 100 countries and 280 million homes worldwide. Visit www.allisports.com.

Lucas Oil Products

Lucas Oil is a worldwide leader in the production of oils, lubricants
and additives. Based in Corona, Calif., Lucas Oil Products is one of
the fastest-growing additive lines in the consumer automotive industry,
featuring a premium line of oils, lubricants and problem-solving
performance additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top-selling additive line in the
American truck-stop industry. Lucas Oil is involved in an array of
motorsports sponsorships, including the "Official Motor Oil of the AMA
Pro Motocross Championship." Visit www.LucasOil.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing
sanctioning body in the United States, operating a full schedule of
events and championships for a variety of motorcycle disciplines. From
its Daytona Beach headquarters, the organization sanctions professional
motorcycle racing competition, which includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.

GoPro
Based
in Half Moon Bay, California, GoPro is the world's leading activity
image capture company. GoPro's HD HERO line of wearable and gear
mountable cameras are used by more consumers and video production
professionals than any other camera in its class. GoPro's HD HERO line
of wearable and gear mountable cameras and accessories are sold in over
60 countries, in specialty sports retailers, Best Buy, and at gopro.com.