GEICO Powersports introduces Travel Dollars program

Riders will be
rewarded for first through 21^st positions 

ANAHEIM, Calif. (May 25, 2010) – With travel budgets tight already and
the usual summer gas price increase looming, officials at GEICO Powersports
have decided to spread the wealth to help riders compete in all six rounds of
the 2010 GEICO EnduroCross series, presented by E3 Spark Plugs, season.

Gone
is the GEICO Triple Crown of EnduroCross – a $50,000 three-race sweep
prize that was never claimed in the three-year history of the program. And in
its place is the new GEICO Travel Dollars program, which pays cash money
all the way down through the standings to the 12^th place finisher in
the LCQ, which is effectively the 21^st position for the event.

“In
traveling to the EnduroCross events and meeting the racers, getting a chance to
speak with them for a bit, we learned that there’s a definite need for
additional support for the non-factory racers,” said Mike Karsting, VP of
Events for Source Interlink Media. “So we looked at the prize money
structure for GEICO Powersports EnduroCross and decided to make some
adjustments – coming up in the end with the GEICO Powersports Travel
Dollars.”

So
in addition to the already over $10,000 up for grabs in purse money at each
event, GEICO is kicking in with an additional $3,000 in cash prize money that
goes to the non-podium, no-factory racers in the main event and LCQ.

“Brilliant
plan. The riders are going to be pumped,” noted Lance Bryson, Director of
Sales and Marketing for Source Interlink Media. “We suggested to spread
the purse down a little more in the results column and GEICO Powersports said
‘Heck, yeah! Let’s run it!’”

For a
breakdown of the 2010 GEICO EnduroCross purse structure, link to:

http://endurocross.com/race_info.htm#purse

2010
GEICO EnduroCross schedule:

Date               
Venue                                                
           
    City/State

July
17             The Orleans
Arena                                  Las
Vegas, Nev.

Aug.
14            Lazy E
Arena                                           Guthrie,
Okla.

Aug.
27            Pepsi
Coliseum                                        Indianapolis,
Ind. (Friday
night)

Sept.
11           Comcast
Arena                                        Everett,
Wash.

Oct.
30             National
Western
Complex                      Denver,
Colo.

Nov.
20            The
Orleans
Arena                                   Las
Vegas, Nev.        

All
six rounds of the 2010 GEICO EnduroCross series, presented by E3 Sparkplugs
will air on the Lucas Motorsports Hour on the Versus Network. To confirm the
latest schedule, log onto www.motorsportshour.com.       

EnduroCross tracks incorporate various
elements of off road racing into a supercross-style setting, including rocks,
boulders, logs, sand, mud, a water-hole… and even a few special obstacles
like giant tires thrown in!  Known as the “toughest racing on two
wheels,” this indoor version of extreme off road racing will certainly
keep you on your feet. The GEICO Powersports AMA EnduroCross series will
be captured by the Versus Network, to be aired on the popular grassroots
racing program; The Lucas Motorsports Hour. With its excitement and
unpredictability, the EnduroCross championship has always down to the wire and
this year will be no different as the series starts and finishes at
Vegas’ Orleans Arena! Don’t miss your chance to see GEICO Powersports
AMA Endurocross “Live” - and be sure to log-on to www.Versus.com for local airing
dates/times for the Lucas Motorsports Hour.

ENDUROCROSS is a registered trademark of Source Interlink
Magazines, LLC.

For
rules and race information visit www.EnduroCross.com or email endurocross@sourceinterlink.com. 

For
TV airing dates/times visit www.motorsportshour.com