Full Immersion into the World of Motocross

FUNCHAL
(Portugal), 06 April 2011 - Youthstream will start with its live
broadcast on MX-LIFE.TV at the first Grand Prix in Bulgaria this
weekend. This web TV has been created to allow the FIM Motocross World
Championship enter into every fans’ home and give more visibility,
space and quality to all our Motocross partners. Youthstream’s aim is
to present Motocross in a new and modern way allowing fans to
participate more and to become a part of our world.

These are some facts and figures you should know about MX-LIFE.TV:


1. Up until now fans who wanted to watch Motocross live on TV were
obliged to make a subscription for a satellite package and the average
of a satellite package in every country is about €40 per month, which
comes to an amount of about €500 per year. The Motocross web TV will
cost fans €39.99 per year with access every day 24 hours per day with
live, delayed, highlights, news and various films coming from every
continent and every championship. A very important video archive is
available for everyone (you just have to sign up, but there is no fee
for the archived images) so that you can see not only the present but
also the past Championships and programmes at any moment.


2. The future of sport and movies is web TV. Going by studies made, in
2014 every home in all developed countries will have a HD / 3D /
Internet TV. Internet lines are becoming ever more powerful to allow
you to view images in very high quality.


3. Youthstream has made huge investments to give each fan the
possibility to follow the World Championship, their favourite teams,
riders, the back stage and the European Championship live from 14h30 on
Saturday until Sunday evening at 18h00. Fans from all over the world
will be inside Motocross even more than if they were on the circuit.
Not only the future but already the present is via the web.


4. The entire FIM Motocross World Championship will be broadcasted via WWW.MX-LIFE.TV
and via the most famous MX media group worldwide with commentary in
English, German and French immediately available, Italian and Spanish
very soon and in a third phase will follow Chinese, Russian, Indian and
the other main languages to cover as much is possible the need of the
Motocross fans worldwide:


• France www.motoverte.com

• USA www.supercross.com

• UK www. motomagazine.co.uk

• Germany www.speedweek.de

• Germany www.mx-report.de

• Germany www.crossmagazin.de

• Italy www.realmotor.it

• Denmark www.dmusport.dk

• Hungary www.mxonloine.hu

• Europe www.freecaster.tv


5. From 2004 Youthstream has invested more than €18 million into the
television production, post production and management, and contrary to
other majors sports, like football, Formula 1, MotoGP, tennis, etc.,
Motocross unfortunately cannot live from TV rights, and from the TV
rights revenue, Youthstream doesn’t arrive to cover even 30% of the
investment made for TV. But Youthstream knows the importance of the
media coverage for teams, organizers, riders, sponsors and fans, and
that’s why Youthstream has invested into this department to bring bring
Motocross to the homes of each fan all over the world. Of course,
Youthstream will continue to put all its efforts to find new
traditional broadcasters to increase also the TV Coverage.


Youthstream invests a lot into television, new technology, organisation
and in the infrastructure at the venue, and today the FIM Motocross
World Championship is the best off-road Championship in the world with
many teams and riders in each class. Before being managed by
Youthstream, Motocross had no television and no infrastructure, it had
a poor organisation and very few local media spoke about it. Today if
Motocross has this success and everybody has the possibility to follow
it live from New Zealand, Europe, America, Asia and Africa, it is
thanks to Youthstream’s work, investment and cooperation with FIM,
teams and organizers. What Youthstream has done is fantastic and what
Youthstream is doing at the moment is even better. Youthstream is
linked very much to the new technology and to the new way of proposing
the sport, fans can become fully immersed in Motocross with thousands
of times more images and information than ever before with much less
cost bringing much more visibility to riders and teams and giving much
more information to the fans.


The decision to create a web TV was made due to the huge change in the
world of media, since more than 3 years television stations have been
increasingly the Internet and mobile phone rights rather than the TV
rights. If we hadn’t made this important change in a very short time,
Motocross would have practically disappeared from the screen, and for
this reason Youthstream has the duty to look towards the future and
make all the convenient changes so that Motocross is always on the
front row. Youthstream understands that maybe a few fans may not
understand this choice, but they will realize in a few months that this
choice is very intelligent and is the right choice for the sport. At
the same time, Youthstream wants to confirm that all the existing
contracts with television stations will continue throughout this 2011
season. However, the contract with Motors TV, which finalized on 31st
December 2010, was not renewed because Motors TV wanted the Internet
and mobile telephone rights. In fact, if Motors TV had wanted to
continue with the television rights, Youthstream would have surely
continued as it has done with all the other channels.


Click here to see the complete 2011 Television Coverage.



Youthstream thanks all the teams, organizers, riders and fans, who are already showing their great support.

FOR MORE INFORMATION PLEASE CONTACT:

Ms. Marionna Leiva | Youthstream Media Manager | Mobile: +34 629 20 97 83 | Email: media@youthstream.org

Brought
to you by Youthstream. Watch the 2011 MX1/MX2/MX3 and Women’s World
Championships, the 2011 SuperMoto World Championship and the 2011
Snowcross World Championship races LIVE and delayed on mx-life.tv - www.mx-life.tv


 

Youthstream
is the company that manages the exclusive television, marketing and
promotional world wide rights of the Motocross World Championship, the
Motocross of Nations, the Women's Motocross World Championship, the
Veteran's Motocross World Cup, the Junior Motocross World Championship,
the SuperMoto World Championship, the SuperMoto of Nations, the
Snowcross World Championship, the Motocross European Championship, the
Motocross of European Nations and the SuperMoto European Championship.

www.MotocrossMX1.com