Press Release

Filtron and Geico Powersports Honda Sign a Multi-Year Contract!

Valencia, Calif. – Filtron Filters is happy to announce that the Geico Powersports Honda team has agreed to use FILTRON as their official Air and Oil filter.


Shawn Norfolk, Director of Marketing for Filtron said, “What can we say? We’re extremely happy to have the Geico Powersports Honda team endorsing our products for the next few years! We’re still in our first year of business and the response from the market and the race teams has been incredible. We are honored that Jeff, Ziggy and J.C. believe in our Brand and the people behind it. This is a huge addition for us.”


J.C. Waterhouse, Team Manager of Geico Powersports Honda said, “Our experience has taught us that every component on the motorcycle makes a difference. Adding Filtron Filters to our bikes will give us an advantage. We have a great relationship with the Filtron guys. They are taking a clever approach to marketing their Brand and we’re looking forward to being a part of their marketing efforts.”


Filtron products are available in dealerships nationwide.

For more information, please visit www.FiltronFilters.com
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