AURORA, Ill. (November 2, 2010) – As the opening race of the 2011
Monster Energy AMA Supercross, an FIM World Championship, draws near,
Feld Motor Sports℠ announced today that Falken Tire Corporation, the
well-known brand that provides consumers with ultra high performance
tires, will serve as the Official Truck Tire of the Monster Energy
Supercross Championship.
Falken Tire Corporation is expanding its commitment to the world’s
most prominent form of dirt-bike racing as a major series sponsor for
the 2011 AMA Supercross 17-race season. 2011 marks the first year as
the Official Truck Tire of Monster Energy Supercross for Falken Tire.
"Falken is proud to be named The Official Truck Tire of Monster
Energy Supercross,” said Nick Fousekis, senior marketing manager,
Falken Tire Corporation. “We look forward to exposing our line of
products, specifically the new Wildpeak A/T, to the thousands of truck
owners who understand and demand real world all-terrain capability and
durability from their tires. Similar to the fans who visit the Falken
Tire pits at American Le Mans or Formula Drift events, supercross fans
are passionate about their vehicles. Given our motorsports heritage and
award winning products, we're certain they'll like what they see."
Monster Energy Supercross will serve as a key marketing platform to
help promote Falken Tire Corporation in a popular action sports
industry. Falken Tire Corporation will receive traditional online and
in-stadium branding as well as space in the Pit Party for vehicle
displays and product advertisements.
"We're extremely proud to bring Falken Tire into the supercross
family," said David Prater, director of supercross, Feld Motor Sports.
"Their dedication to excellence and highly interactive on-site
activation will continue to enhance the overall fan experience at
Monster Energy Supercross."
Committed to product and customer satisfaction, Falken Tire
Corporation has been providing the everyday driver quality
high-performance tires since 1983. Falken Tires’ latest innovation, the
all-terrain, all-purpose, all-season “WildPeak A/T”, is a must-have for
enthusiasts passionate about their vehicles. The Wildpeak A/T comes
specifically designed for maximum traction, allowing for exceptional on
and off-road handling amid the roughest of driving conditions.
The 2011 Monster Energy AMA Supercross season and Falken Tire
sponsorship initiatives kick-off Saturday, January 8 with the opening
race of the season from Angel Stadium in Anaheim, Calif.
11/2/2010 2:36pm
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