Press Release

ESPN's X Games Takes Over Downtown Los Angeles


ESPN – together with Anschutz Entertainment Group (AEG) and the Los Angeles Coliseum – will celebrate its 16th annual action sports event, the X Games, entirely downtown between STAPLES
Center, Nokia Theatre, the Los Angeles Coliseum and L.A. LIVE. The 2010
event will mark the seventh consecutive year that the X Games will take
place in Los Angeles.  Thirty-one hours of live X
Games programming on ESPN and ESPN2 – all in high definition – will be
aired July 29 through August 1, as well as on ESPN International,
ESPN.com\action, ESPN Classic, ESPN3.com, and
SportsCenter.



“It
has been seven years since we first had X Games events at the Los
Angeles Coliseum, and ESPN couldn’t be more thrilled to be returning
this year with several of our sports,” said Jack Wienert, ESPN
executive director, X Games Event Management. “As the X Games franchise
continues to grow, we are proud and excited about our continued great
relationship with AEG as we expand our presence this year downtown at
STAPLES Center and L.A. LIVE.”





Lee
Zeidman, STAPLES Center, Nokia Theatre and L.A. LIVE Sr. Vice President
& General Manager, said: “STAPLES Center, Nokia Theatre, L.A. LIVE
and AEG are incredibly excited to expand our partnership with ESPN and
the X Games in downtown Los Angeles. The ability to activate the entire
L.A. LIVE campus for four days with non stop X Games events is
something that everyone is really looking forward to this summer, and X
Games 16 will undoubtedly be an experience fans will not want to miss.”

“We
couldn’t be more excited to have the X Games back at the Coliseum,”
said Pat Lynch, general manager for the Los Angeles Memorial Coliseum
& Sports Arena.  “As the original home to the precursor of the X
Games, the original motocross, we truly appreciate and love showcasing
this world-class action sports event.”  



The following are the various sport disciplines and locations for X Games 16:
 


STAPLES Center          Moto X Speed & Style


Moto X Step Up


Moto X Best Whip


Moto X Best Trick



L.A. LIVE Event Deck   BMX Park


BMX Street


SKB Park


SKB Park Legends



SKB Street (M & W)


 


Nokia Theatre              BMX Vert


SKB Vert (M, W, & Amateurs)


SKB Vert Best Trick


 


LA Coliseum                Moto X Freestyle


Super X (M, W, & Adaptive)


Rally Car Racing


BMX Big Air


SKB Big Air


SKB Big Air Rail Jam



 


ESPN AND ESPN INTERNATIONAL TO TELEVISE EVENT LIVE


Last year, X
Games 15 was ESPN’s most-watched in history. ESPN increased its X Games
coverage to almost ten hours, compared to six and seven in the previous
two years. Overall, X Games 15 averaged a 1.0 rating on ESPN,


making it the most-viewed X Games ever among viewers. This year, there will be a 14-hour increase to the broadcast, including four hours of coverage on SportsCenter.


 





Tickets
for X Games 16 will be available for purchase June 24 at all
Ticketmaster locations and the box offices at STAPLES Center and Nokia
Theatre.

 


For X Games media information, including press releases, logos and additional images from past events, log on to www.espneventmedia.com. For general information and updated athlete lists, log on to www.xgames.com. Follow the X Games on Twitter at Twitter.com/espnxgames.



Contacts:




ESPN X Games – Katie Moses Swope at 310-642-1507 or katie.moses-swope@espn.com



AEG Communications – Michael Roth at 213-742-7155 or mroth@aegworldwide.com



STAPLES Center & Nokia Theatre – Cara Vanderhook at 213-742-7273 or cvanderhook@staplescenter.com



Los Angeles Coliseum –  John Lee at 213-765-6357 or jlee@lacoliseum.com


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