DC Shoes Jumps on Board with Monster Energy Supercross‏

Multi-year Deal Inked as Official and Exclusive Footwear Sponsor

AURORA, Ill. (December 1, 2010) – Feld Motor Sports℠
announced today that Huntington Beach, Calif., based action sports
company DC Shoes inked a three-year to deal as the official and
exclusive footwear sponsor of the Monster Energy AMA Supercross, an FIM
World Championship, which begins January 8, 2011 at Angel Stadium in
Anaheim, Calif.

For
more than 10 years DC has supported some of the greatest motocross
legends of all time including AMA Supercross class champions Jeremy
McGrath, Ricky Carmichael and Jeff Emig. The new partnership between DC
and Monster Energy Supercross is the action sport footwear and apparel
company’s first sponsorship of the championship.

““We’re
excited to be a part the most influential series in motocross through
this new partnership,” said Anton Nistl, DC’s President. “DC has a long
history in the motocross industry and we’re committed to supporting its
continued growth through this event and through our athletes and
innovative products. This consumer is one of the most loyal and
enthusiastic in all of action sports and we’re looking forward to
interacting with them at this new level. “

“DC
is a premier action sports brand and has been a long-standing supporter
of the industry, and we are excited to bring them on board for the 2011
season,” said Dave Prater, director of supercross. “They back some of
the sport’s top athletes, so their continued support strongly
compliments their standing as a worldwide forerunner in action sports
footwear and apparel.”

Look
for DC to have a strong on-site presence at the live events with a
unique interactive brand experience in the pits that will highlight its
elite motocross team and heritage in the sport. Already in the works
are exclusive co-branded DC and Monster Energy Supercross products,
which will be marketed and sold at select DC retailers and on-site at
the series’ events beginning next season.

For more information on the Monster Energy® AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305.

About DC:

 Founded
by Ken Block and Damon Way in 1993, DC quickly grew to a leader in
performance skateboarding shoes and renowned action sports brand. Today
DC stands as a global brand whose product line has expanded to include
men’s, women’s, and kids’ skateboarding and lifestyle shoes, apparel,
snowboards, snowboard boots, outerwear and accessories.

As
one of the cornerstones of its marketing strategy, DC has built a
world-class team of professional skateboarding, snowboarding, surfing,
BMX, motocross and rally athletes that exemplify and enhance DC’s
brand, develop its signature products, and support its promotional
efforts. DC is a subsidiary of Quiksilver, Inc.

For more information on DC check out http://www.dcshoes.com and as well as on DC’s Facebook and Twitter pages. (http://www.facebook.com/DC.Shoes and http://twitter.com/dcshoes.) 

About Feld Motor Sports℠