Press Release

DC MOTOCROSS TEAM AUTOGRAPH SIGNING AT DC LAS VEGAS STORE



INSIDE
MIRACLE MILE SHOPS AT PLANET HOLLYWOOD RESORT & CASINO






WHAT:
Join DC and its elite team of Motocross athletes for an autograph
signing at the DC store located in Miracle Mile Shops at Planet
Hollywood Resort & Casino, Las Vegas on Thursday, May 6.



Guests
will be able to meet and get autographs from DC’s top motocross
athletes who are in town for the 2010 Monster Energy AMA Supercross
finals. There will be in-store discounts and people can shop the new
spring / summer 2010 collections.



The
DC Las Vegas store features men’s
and boy’s apparel, footwear and accessories, as well as DC’s
Skateboarding and LIFE Collections, which includes DC athlete
signature models and DC Special Projects™.



WHEN:
Thursday, May 6, 2010


5
– 6:30 PM



WHERE:
DC Store – Miracle Mile Shops


3663
Las Vegas Blvd. South, Suite 390


Las
Vegas, NV 89109


702.369.2730



ATTENDING:
DC Motocross team riders – Jeremy McGrath, Nate Adams, Robbie
Maddison, Josh Hill, Davi Millsaps, Adam Jones, Tommy Searle, Nico
Izzi, Matt Moss, Max Anstie, Brock Tickle, and Martin Davalos



For
athletes interviews and images please contact Sherrie-Anne Stacy at
sstacy@dcshoes.com



For
press credentials please contact Lindsey Rathjen at
lrathjen@kirvindoak.com
or 702.737.3100 or Sherrie-Anne Stacy





About
DC:


Founded by Ken Block and Damon Way in 1993, DC quickly grew to a
leader in performance skateboarding shoes and renowned action sports
brand. Today DC stands as a global brand whose product line has
expanded to include men’s, women’s and kids’ skateboarding and
lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and
accessories.
 
As one of the cornerstones of its marketing
strategy, DC has built a world-class team of professional
skateboarding, snowboarding, surfing, BMX, motocross and rally
athletes that exemplify and enhance DC’s brand, develop its
signature products, and support its promotional efforts. DC is a
subsidiary of Quiksilver, Inc.





ABOUT
MIRACLE MILE SHOPS:


Keep
up with the latest Miracle Mile Shops news via
Facebook,
Twitter
and
YouTube.



Miracle
Mile Shops is open 10 a.m. - 11 p.m. Sunday – Thursday and 10 a.m.
– midnight Friday – Saturday.  For more information, call
888.800.8284.



Miracle
Mile Shops at Planet Hollywood Resort & Casino is a 1.2 mile
retail/entertainment complex at the heart of the famed Las Vegas
Strip featuring 170 specialty stores, 15 restaurants and three live
entertainment venues.  The center is home to the affordable
fashions of H&M; Sugar Factory, the sweet shop adored by
Hollywood’s hottest celebrities; surfing lifestyle retailer
Billabong; GUESS by Marciano; Urban Outfitters; True Religion Brand
Jeans; 15,000-square-foot nightclub and restaurant Cabo Wabo®
Cantina; Las Vegas’ very own Sin City Brewing Co.; Club Tattoo,
featuring some of the best tattoo artists and body piercers in the
nation; the only Ben Sherman in the city; as well as a multi-million
dollar fountain show.  Miracle Mile Shops

is owned by David Edelstein and Aby Rosen
,
in conjunction with leasing and marketing consultant Robert K.
Futterman & Associates LLC. 
For
more information, visit
www.miraclemileshopslv.com.









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