Connexions to Represent Pala Raceway in Sponsorship Sales

Carlsbad,
Calif. (June 11, 2010) – Pala
Raceway has signed with
Connexions Sports & Entertainment as its exclusive sales and
marketing
agency for the 2010 Motocross racing season.  Connexions will represent
Pala in acquiring sponsorships and hospitality packages for the client’s
Motocross Championships.

The
joining of the two forces aims to generate sponsorship revenue for the
raceway
as it hosts its first-ever Lucas Oil AMA Pro Motocross Championship race
on
September 11^th, 2010.  The race will serve as the
final race in
the 2010 motocross series.  The Lucas Oil AMA Pro Motocross Series added
the Pala National to its schedule after the long-standing Glen Helen
National
was dropped in early May.  “Hosting a National at Pala makes perfect
sense” said Bob Walker, President of Connexions Sports &
Entertainment, “It’s a world-class track located right in the
center of the motocross industry.” Ryan Ouellette of Pala Raceway
continued, “We’re very excited about the opportunities that are
ahead for us - the partnership between Pala and Connexions is a natural
fit.  Partnering with Connexions is going to allow us to bring in
additional top tier partners for the first ever Pala National.”

Connexions
has a impressive track record in securing sponsorships within the
motorsports
industry for race teams, athletes and properties and is proud to partner
with
Pala Raceway in its sales and marketing efforts.

About
Pala Raceway:

Pala
Raceway
is one of the newest motocross facilities in Southern California. 
Located in North San Diego County, an approximate 25-minute drive from
Oceanside and near the Popular Pala Casino Resort and Spa, Pala Raceway
is
Southern California’s finest outdoor motocross venue.  Pala boasts
tracks for:  Pro Motocross, Vet Motocross, 50-65cc Motocross, 65-150cc
motocross, ATV, Mini ATV, and Side X Side.  Whether young or old, a
novice
or a veteran, Pala Raceway offers a variety of tracks for all riders and
has
set its sights on becoming the motocross Mecca of Southern California.

Since
opening
its gates to the motocross community, Pala has quickly become one of
the most popular sites for all riders, including the same pro
competitors that
will hit the track in just four months at the final round of the Lucas
Oil AMA
Pro Motocross Championships.

Connexions Sports and
Entertainment, an Omnicom Group Agency, is a
premiere agency in action sports, entertainment and motorsports
marketing.