Cobra partners with spark plug giant Autolite® & its new Xtreme Sport Iridium Finewire plug

Cobra’s
stellar mini cycles provide a powerful platform for the auto industry
spark plug manufacturer’s continued growth in the premium small
engine market

HILLSDALE, Mich., (Feb. 16, 2012) –
Big news out of Cobra’s headquarters today as well-known
automobile spark plug manufacturer – Autolite® - has partnered
with the industry-leading mini cycle manufacturer to fire Cobra’s
award-winning 50cc and 65cc two-stroke engines for the upcoming 2012
amateur MX competition season and beyond.

Engineering its Xtreme Sport iridium
Finewire plug specifically to fit Cobra’s needs, Autolite® will
include Cobra’s all-new 2012 electronic powervalve CX65 in their
booth at Indy this week (Booth # 1735B).

“Cobra is confident the legacy and
heritage of Autolite’s involvement in the auto industry will lend
itself to improving the spark ignition in both our 50cc and 65cc
two-stroke engines,” said Cobra’s Sean Hilbert. “Autolite’s
premium small engine spark plug design will no doubt offer the same
quality and reliability the company’s been known for in motorsports
since 1967.”

Autolite^®
Xtreme Sport^™
Iridium Enhanced Small Engine Spark Plugs
Based on the success of
the Autolite XP Xtreme Performance^™
spark plug design in the automotive market, the Autolite team is
bringing the same high performance design to the growing small engine
applications of motorcycles, snowmobiles and ATVs. This new plug
design will feature:

• An
  iridium-enhanced 0.6mm finewire design for improved ignitability and
  longer life.
  

  
  

• More
  focused ignition versus standard plugs for faster fuel combustion to
  help prevent fouling.

  
  

• Engineered
  to last longer.

  
  

About Autolite®

Since
its inception, the Autolite^®
brand has provided the automotive aftermarket and Original Equipment
Manufacturers the highest quality ignition products. As a
leading supplier of spark plugs, ignition wire sets and Coil-on-Plug
boots, the Autolite^®
brand has the right ignition products for you, regardless of your
vehicle make or model.

Photo by Rodney Webb

Cobra, founded in 1993, produces the
most successful line of competition mini cycles in the United States
with more than 300 national titles in the last decade. Based out of
Hillsdale, Mich., Cobra's mission is to build premium products for
the serious racer. For more information on Cobra products, please
visit our website at www.cobramotorcycle.com
and like us on Cobra Nation on Facebook.

High Profile Public Relations (HPPR),
LLC, is a multi-faceted communications agency specializing in
strategic media relations – both industry and mainstream – for
the powersports and action sports communities. Dialed in with all
forms of power and action sports, its participants, manufacturers and
live event promoters, HPPR’s Pat Schutte can be reached at
pat@highprofilepr.com.