Press Release

Chad McQueen Teams with TLD to Launch McQueen Racing



McQueen Racing Partners with Acclaimed Designer


Chad McQueen has teamed up with Troy Lee Designs to unveil his newly formed company, McQueen Racing (www.mcqueen-racing.com),
which will work with top designers, engineers, and industry veterans to
develop and license performance motorsport products, custom motorcycle
projects, and limited edition performance accessories. McQueen Racing
will work with Troy Lee Designs on limited edition motorsport and
motorcycle projects to be announced in 2010, and will become a sponsor
of Troy Lee Designs/Lucas Oil/Honda racing team.

"I am
thrilled to work with Troy Lee Designs in the launch of McQueen Racing,
and proud to support Troy Lee Designs racing team" said Chad McQueen,
CEO of McQueen Racing. "Troy is a phenomenal artist, and completely
gets the essence of McQueen Racing - the pursuit of pure performance,
with an authentic yet stylish spirit. My dad taught me early on to work
only with the best of the best - and Troy is the best artist I know."


"It is an honor to work with Chad on the launch of his company, and
likewise to have McQueen Racing contribute to the success of our team,"
said Troy Lee, owner of Troy Lee Designs. "It's been great to witness
Chad and his kids carry on the McQueen legacy of racing. I am looking
forward to working with the next generation of the McQueen family,
helping to develop products that celebrate their passion for racing."

About McQueen Racing


McQueen Racing develops motorsport and motorcycle projects and products
that bring to a new generation the pure joy of racing. Founded by Chad
McQueen, the only son of the legendary racer and actor Steve McQueen,
Chad inherited his dad's passion for racing while growing up on the set
of legendary films like "Le Mans" and "Bullitt." Chad began racing dirt
bikes at age 6 and by age 12, won his class at the World Mini Grand
Prix. He went on to compete professionally in motorsports. His recovery
after a crash during practice for the Rolex 24 Hours of Daytona lead
him to focus on developing custom car and motorcycle projects and
resulting in the launch of McQueen Racing. For more information, visit www.mcqueen-racing.com or call 425-260-9994.

About Troy Lee Designs


Since 1981, Troy Lee has been customizing helmets "For The World's
Fastest Racers." Our relentless commitment to creating products that
exceed the cutting edge in style, design and quality, has given us the
reputation as an innovator in many different racing fields. Troy Lee
Designs has grown over the past three decades to include a product line
ranging from high-performance helmets, to a complete line of racing
gear and casual wear. With an amazing team of racers, from Indy car to
World Rally to NASCAR, Motocross to Enduro to Freestyle, Dirt Track to
Road Racing, Mountain Biking to BMX, we have been fortunate to work
with the best in the world. We at Troy Lee Designs appreciate the fact
that every day the racers get out there and put it all on the line.











McQueen Racing




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