Press Release

Brian Deegan Signs with Makita



La Mirada, CA
– Brian Deegan, Metal Mulisha founder, twelve-time X-Games medalist and
full-time action sports icon, has signed with Makita Industrial Power
Tools.


Makita, with its ongoing presence in racing and action sports both
as a sponsor and as the tool of choice in the pits, becomes the
Official Power Tool for Brian Deegan as he pursues his fierce passion
to win in motor sports racing, including off road, freestyle motocross,
and rally car.
"I have always relied on Makita to keep me at the top
of my game both in the pits and at home, I'm excited to now officially
be in the trenches together for every race" states Brian.


“We’ve been supporting ‘The General’ in off road racing since 2008,
so we know all about Brian’s relentless competitive drive and the pure
energy he brings to action sports,” said Brent Withey, Director of
Marketing, Makita. “For Brian, second place is never an option, and
because of his drive to win he wants the best of the best. So when
Brian puts on his helmet – whether it’s dirt or asphalt, two wheels or
four wheels – Makita Tools will be there with him all the way.”


Brian’s accomplishments span a full range of action sports:
•    12-Time X Games Medalist
•    3-Time X Games Gold Medalist, Moto X
•    Lucas Oil Off Road Racing Series Pro Lite Unlimited Champion and Driver of the Year
•    125 Supercross Race Winner
•    ESPY Award Nominee
•    ESPN Top 100 Athletes of Action Sports


The 2011 Lucas Oil Off Road Racing Series launches on Saturday in
Phoenix, AZ and Brian Deegan will be donating his Pro 2 Class prize
winnings to charity, with the Loma Linda Children’s Cancer Ward as the
beneficiary of this weekend’s race.


“This is a big step in our growing commitment to racing and the fans
who love the sport,” said Withey. “Whether it’s off road, freestyle
motocross or supercross, all you have to do is look in the parking lot
– it’s all about lifted trucks with tool boxes in the back. That’s our
customer, the one with a tool in his hand all week and a hand on the
throttle all weekend. Our partnership with Brian Deegan is an awesome
opportunity for fans to experience Makita’s leading innovation.”


Makita’s Accelerated Presence in Racing and Action Sports
The
partnership with Brian Deegan is the latest in Makita’s growing
presence in racing and action sports, both as a sponsor and as a power
tool of choice in the pits. Makita and Suzuki’s long term partnership
has yielded over 20 championships in Supercross, Motocross, Superbike,
ATV, and Amateur – including Rockstar Makita Suzuki’s Ryan Dungey’s
historic 2010 championship run in Supercross and Motocross. Makita is
also a sponsor of the Rockstar Makita LeDuc Racing Team in off road
racing, as well as the Scheuring Speed Sports Makita Tools Snocross
Team.


About Brian Deegan
Motocross legend, founder
of Metal Mulisha and 2010 Lucas Oil Rider of the Year, “The General”
Brian Deegan is one of the most decorated action sport athletes
to-date. Brian holds the record for most X Games Medals and is the only
rider to compete in at least one event each year since the X Games’
inception. In 2011 Brian will continue to test the limits in Freestyle
Motocross, Off Road Short Course Racing, Rally Cross and Stock Car
racing. Brian is sponsored by brands such as Metal Mulisha, Rockstar
Energy Drink, Lucas Oil, MAKITA Industrial Power Tools, MAXXIS Tires,
Alpinestars, Etnies, Von Zipper and MSR.


About Makita
Makita is a worldwide
manufacturer of industrial quality power tools and offers a wide range
of industrial accessories. Makita utilizes leading-edge technology and
innovation to engineer tools that are more compact with less weight yet
deliver industrial strength power and results. Makita’s extensive line
of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V
Compact Lithium-Ion®, and 12V max Lithium-Ion®. Other best-in-class
products include rotary and demolition hammers and saws equipped with
Anti-Vibration TechnologyTM (AVTTM), 4-Cycle outdoor power equipment,
Super Joint System (SJS) grinders, miter saws engineered with Deep and
Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is
located in La Mirada, California, and operates an extensive
distribution network located throughout the U.S. For more information,
please call 800/4-MAKITA or visit makitatools.com. Follow Makita on Facebook, twitter.com/makitatools, and youtube.com/makitapowertools. Makita is Best in Class Engineering.


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