Press Release

Bret Michaels “Rock Hard-Ride Hard Award” Returns for 2012 Monster Energy Supercross Season

Season’s Hardest-Charging Rider Will Once Again be Recognized in Las Vegas

AURORA, Ill. (January 5, 2012) – After
recognizing owner/rider Chad Reed last season, following an impressive
debut campaign by TwoTwo Motorsports/Bel-Ray Racing,
Bret Michaels is back with the “Rock Hard-Ride Hard Award” for the 2012
Monster Energy AMA Supercross, an FIM World Championship, season. The
award honors the hardest-charging comeback rider of the season, who
ultimately pushes himself to the maximum mental and physical limit in
search of the coveted Monster Energy Supercross championship.

In
the spirit of the undying will to succeed, Michaels is donating
thousands of his own dollars as an award to one deserving rider. The
award will be presented to the rider, who just like Bret, battled
through adversity either on or off the track throughout the
2012 Monster Energy Supercross season. Michaels will personally present
the winner with the award at the season finale at Las Vegas’ Sam Boyd
Stadium on Saturday, May 5.

In
conjunction with Monster Energy Supercross, which will present an
unprecedented television package for the 2012 season, the “Rock
Hard-Ride Hard Award” winner will be determined by a combination of
votes from race fans and a rider’s position in the championship
standings. Details on how fans can vote for their choice will be
revealed soon.

Feld Motor Sports® Senior
Director of Two-Wheel Operations, Todd Jendro shared his thoughts on
the return of this unique award, "Bret’s legacy in pop culture is
undeniable,” said Jendro. “Aside from being a talented musician, he is
also an avid motorcycle rider and has become a true advocate of the
sport of supercross. He’s also overcome a lot of adversity throughout
his career, and still remains a prominent, well-respected figure." 

“It’s
not a matter of whether or not you go down,” said Michaels. “It’s about
how you fight back when times get tough. These Monster Energy
Supercross athletes are without a doubt some of the toughest individuals
on the planet, and this is a chance to recognize that.” 

Michaels
added, “Feld Motor Sports has been a great group to work with and after
such a memorable experience last year, I’m excited to bring the ‘Rock
Hard-Ride Hard Award’ back for another incredible season of racing." 

Beginning
this Saturday, Michaels and Monster Energy Supercross fans all over the
world will be watching as the fastest riders on the planet begin their
17-race battle to crown a champion.

The
2012 Monster Energy AMA Supercross, an FIM World Championship, season
gets underway in just a matter of hours, from Angel Stadium on Anaheim,
Calif., on Saturday, January 7, and will be broadcast LIVE on SPEED.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.

 

About Feld Motor Sports®

Feld Motor Sports®,
Inc. is the world leader in specialized arena and stadium-based motor
sports entertainment.  Feld Motor Sports, Inc. productions include
Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®
, and IHRA® Nitro Jam®
Feld Motor Sports, Inc. is a division of Feld Entertainment, the
world’s largest producer of live family entertainment.  For more
information on Feld Entertainment, visit
www.feldentertainment.com.

 


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