Bel-Ray a Finalist in NJBIZ Business of the Year Program‏

FARMINGDALE, NJ – October 21, 2011 – Bel-Ray
Company, Inc.  –the leading USA based lubrication manufacturing company
is pleased to announce that they have been named as a finalist in the
2011 NJBIZ Business of the Year program.

The award program, produced by NJBIZ, New
Jersey’s premiere business news publication, is presented by EisnerAmper
LLP and sponsored by Sun National Bank, K&L Gates and CIGNA.

The Business of the Year awards program
celebrates New Jersey’s most dynamic businesses and business leaders who
share a commitment to professional excellence, business growth and the
community. Finalists and winners were chosen by an independent
panel of judges including: Jerry Creighton, New Jersey Institute of
Technology; Professor David Finegold, Rutgers School of Management and
Labor Relations; Debbie Hart, BioNJ; Tim Lizura, New Jersey Economic
Development Authority and Joan Praiss, New Jersey
Technology Council.

The 65 year old Bel-Ray Company was founded and
remains based in New Jersey where they produce specialty lubricants for a
wide variety of industries. Bel-Ray products have serviced submarines,
traveled to the moon, weathered chilling arctic
cold, defied harsh desert dust and heat, and raced to powersports
championships. Based in the small Monmouth County town of Farmingdale,
Bel-Ray has global distribution of their product line to all seven
continents.

“Bel-Ray is proud to be recognized by NJ BIZ as
one of the state’s most dynamic businesses,” said Jennifer Liquori, COO.
She added, “our employees are our greatest asset and we put them first.
We are committed to affording all of our employees
a balance between professional and personal life that fosters a strong
tie to the local community."

The Business of the Year Hall of Fame inductees
will be honored, award finalists will be recognized and the winners in
each category will be announced during a formal awards dinner on
December 5, 2011 at the Palace at Somerset Park in Somerset,
NJ.

Bel Ray Company Inc was
founded in 1946 and is a privately held, woman owned business serving
the lubrication needs of powersports, industrial and mining customers
worldwide. Bel-Ray
is recognized as the leader in the specialty lubricants industry for
setting high standards of quality and performance with products
formulated for the motorcycle,
automotive, aviation, energy, food, marine, military, mining, OEM,
Industrial steel, and textile industries.



“Flex Your Engine” with Bel-Ray’s superior Powersports line that
delivers top quality Made-in-the-USA products to motorcycle and
recreational vehicle enthusiasts around the world. Bel-Ray products are
available at powersports dealers worldwide. Visit
Bel-Ray.com for a complete dealer listing. Like us on
Facebook.com/BelRay
or follow us on Twitter/Bel_Ray