Bel-Ray Announces Barbacci Motors as a Distribution Partner in Peru‏

FARMINGDALE, NJ – November 12, 2012 – Bel-Ray Company, Inc., the leading USA-based lubrication manufacturing company, is pleased to announce the addition of Barbacci Motors S.A., the premier Peru-based powersports distributor, to its list of worldwide distribution partners.

Globally recognized as the leader in powersports lubricants, Bel-Ray has been the choice of enthusiasts worldwide since the early 1970s. Through intense research and development, Bel-Ray has created performance-driven products for all powersports users, from beginners to seasoned professionals.  With JASO certification, Bel-Ray’s comprehensive line of products is of the highest technical caliber available within the powersports industry.

 “Bel-Ray is extremely excited to partner with Barbacci Motors, the paramount distributor in Peru,” said Bel-Ray's Chief Operating Officer, Jennifer Liquori. “The Barbacci family has a long standing reputation of integrity, outstanding dealer support, and offers a premium range of products unlike anywhere else in the region. The addition of their new premium retail store, expected to be finished by Mid-2013, in San Isidro will further cement their leadership position in the city capital. ” she added.

Founded on April 12th, 1970 by Carlos and Rosa Barbacci, Barbacci Motors has grown from a small one-car garage in Lima to their 7,000 square meter Miraflores facility, distributing their premium product range to 1,000 powersports stores nationwide. The addition of Bel-Ray’s complete powersports lubricants line completes an extensive distribution plan that includes spare parts, tires, gears and other accessories.

“We are very happy to distribute Bel-Ray Products,” said Mario Barbacci, owner of Barbacci Motors. “We will give our best effort to make Bel-Ray the number one brand in the powersports lubricants line. We thank all Bel-Ray staff for giving us the opportunity to work with them”.

Bel-Ray produces powersports lubricants for off-road, street and marine applications, including a re-engineered product line specifically designed to meet the demands of all V-Twin motorcycles.


All Bel-Ray powersports products are currently available from Barbacci’s dealer network.

 Bel Ray Company Inc was founded in 1946 and is a privately held, woman-owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries. “Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Find the right lubricant for your equipment with Bel-Ray’s Lubricant Advisor. Like us on Facebook.com/BelRay or follow us on Twitter/Bel_Ray